Business cards have been threatened by technology for a while now but there is no way in hell they’re going away anytime soon. You might think that digital business cards are the future or apps will replace the traditional customary exchange of a business card but I can prove you wrong.
There’s no doubt there are many options when it comes to exchanging information with a prospective client other than a paper business card but the industry is keeping up with the times. Business cards are no longer just made of paper; they can be made of plastic, cover with suede, wood and even stainless steel.
Your business is super important, your cards represent your business when you’re not around. We even believe that a business card is more important than the logo of your venture. Your logo is simply a face but that alone it’s useless if your customers or clients can’t call, email or go to your site. We strongly suggest on not skimping on this very important piece of marketing. Make it right and let the experts suggest the best medium for your business. Of course, metal business cards aren’t necessary if your business is selling textiles or furnishing. Make it practical but also obvious and straight forward. Great design should be considered when creating your marketing materials.
One good example is Budweiser choosing a metal business card with a bottle opener. I’ve seen a farmers market information printed on beef jerky and a clown’s business on a balloon. A swim coach might want a plastic business card to hand to his clients for referrals and maybe the traditional business card could be left for lawyers, doctors and vets who need to write appointments and details on the cards.
For expert advice on design and print services, head over to our partners 14 Robots and be sure to say hi! 14Robots has been involved in the print business since 2003 so they know a thing or two on this subject.