Small business owners are crucial to the economy; there are no special interests, no crazy embezzling schemes (it’s your money, anyway,) and more than that, there’s nothing better than discovering a new business you absolutely love. If you own a small business and you’re not on social media, well, you’re doing it wrong.
Embellishing, white lies, whatever you want to call them—they’re not okay in any aspect of life, and here, they’re what I call “Brand Suicide.” There’s no quicker way to dissolve your audience than to market one thing and have another. Just like every food commercial for every fast food chain ever; the food never looks as good in your hands as it did in the ad.
When you get your customers, you want them to be ecstatic with your product being it’s better, or at least exactly as promoted and advertised. Nothing’s worse than a customer saying your advertisement beefs up a flimsy product.
You’re not doing this for the fun of it; it’s for your business. You’re coming on here to market and reel in customers, or at least connect with the ones you already have to build brand loyalty. The biggest mistake newcomers make it not having proper social media pages beforehand. Hire a professional writer to get exciting, SEO-optimized blurbs going about your business for your Facebook, Twitter, Instagram and Google+ pages.
Don’t Ignore The Competition
Competition is a strong word. Depending on the size of your business, you may not have any competition at all, and that’s a good thing. You’re not the only one out there with your products and services; see what the high-reviewed, highly revered services that are in the same industry as yours, are doing to promote themselves and engage with their customers. Check out their social media pages or websites. As Sun Tzu said, “Know thy self, know thy enemy. A thousand battles, a thousand victories.”
Spam Gets Canned
Clever, right? I thought that up all on my own and… *cough* We’ll be moving on now.
If you sign up for services like MailChimp to send emails to those on your subscriber list, be careful not to spam them. It’s not only aggravating, but could lead to them either unsubscribing, or even worse: ignoring your emails altogether. Services like those are charged on the tier of subscribers you have. Don’t pay top dollar for a hollow service.
Possible worse than the emails. When you scroll down your Facebook feed because you’re bored, (let’s face it; that’s 90% of Facebook usage,) you don’t want to see posts littering your feed, clogging up important information about your friend Susie who’s complaining about her life again. That’s important stuff, alright? If you’re over-posting, then you’re over-marketing. Think about those few songs in your head that played on the radio for months at a time. You probably can’t stand them now; get the picture?
Social media is a powerful tool. When used properly, you can spend next to nothing and promote yourself like crazy, saving thousands of dollars in advertisements and other costs.
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