How to Build an Email List for Your Business from Scratch

One of the fundamental pillars of any business’s social presence is its email list. It is often difficult for an up-and-coming business to form an email list early. Some companies instead opt for the more straightforward, and arguably much less effective way, of buying email lists. Right off the bat, let me tell you that […]

Know Your Audience to Excel in Digital Marketing and Advertising

In a time when technology moves faster than people, things are different. In this ever-changing landscape, newspapers are traded for Facebook, cable is swapped for Netflix, and texts are exchanged instead of phone calls.  Rules change, procedures change, and even communication styles change. Read more about what an advertising agency has to say about this below.   […]

Digital Marketing Strategy Warning Signs

Marketing Strategy   Digital marketing is such a hot field right now that many creative agencies think that they walk on water. The belief is that any digital marketing is already as good as it gets and there’s nothing to worry about. The truth, though, is a bit more nuanced. It’s true that digital marketing […]

The Top No-No’s of Using Social Media In Business

Small business owners are crucial to the economy; there are no special interests, no crazy embezzling schemes (it’s your money, anyway,) and more than that, there’s nothing better than discovering a new business you absolutely love. If you own a small business and you’re not on social media, well, you’re doing it wrong.   Brand […]

5 Marketing tools on the go

Marketing while on the go can take a chunk of your time if not done right. I’ve relied on the following apps to post quality content when I’m mobile. Canva – We encourage hiring professional marketing designers but when you’re tight on budget and are constantly wearing many hats, this site and app has been a […]