Know Your Audience to Excel in Digital Marketing and Advertising

In a time when technology moves faster than people, things are different. In this ever-changing landscape, newspapers are traded for Facebook, cable is swapped for Netflix, and texts are exchanged instead of phone calls.  Rules change, procedures change, and even communication styles change. Read more about what an advertising agency has to say about this below.   […]

Why content is king, and SEO is second fiddle

Search Engine Optimization—everyone’s suddenly an expert on it, and you’re sitting alone in the dark wondering why nobody’s walking through your virtual doors. You need foot traffic, so you turn to an “SEO Expert” to help bring people to where they should be: your website. The issue with this is directly under your nose. Your […]

Digital Marketing Strategy Warning Signs

Marketing Strategy   Digital marketing is such a hot field right now that many creative agencies think that they walk on water. The belief is that any digital marketing is already as good as it gets and there’s nothing to worry about. The truth, though, is a bit more nuanced. It’s true that digital marketing […]