Ageism in The Digital Age: Marketers are Missing the Boat

The Forgotten Demographic Ageism. Merriam-Webster defines it as “prejudice or discrimination against a particular age-group and especially the elderly.” From marketing campaigns to the job market, the “elderly” are facing an all but ignored discrimination crisis.   Known collectively as the “baby boomers,” basically 50 years old and up, this is a 75 million strong […]