10 Ways to Make Your Sales Brochures Effective

Effective brochure design is a mixture of great visuals and great content. There are some general rules for making an effective brochure design listed in below:   Get the pencil out and begin mapping out Before you also consider switching on your computer system or getting in touch with a graphic designer, take a seat […]

Ageism in The Digital Age: Marketers are Missing the Boat

The Forgotten Demographic Ageism. Merriam-Webster defines it as “prejudice or discrimination against a particular age-group and especially the elderly.” From marketing campaigns to the job market, the “elderly” are facing an all but ignored discrimination crisis.   Known collectively as the “baby boomers,” basically 50 years old and up, this is a 75 million strong […]

Low Tech Marketing: 5 Old-Fashioned Strategies That Still Work

If you are a small business with a physical storefront and/or an internet presence, you probably know at least a little bit about online marketing. Social media, algorithms, keywords, SEO. The list goes on and on. It all seems to change faster than you can keep up. But most of this cutting-edge marketing is based […]

How To Raise Capital For A Business Besides Borrowing From The Bank

The only way to move on is to accept, and we will acknowledge the economic recession hit us hard. You can tell our economy is not what it used to be and the unemployment rates remain at an all-time high. So many people are trying to make ends meet at whatever cost, and that’s why […]

The Pitfalls To Avoid When You Are Starting A New Business

Starting a business can be dicey especially for those who haven’t tested such waters. A small mistake can be enough to sink the entire ship even before it leaves the shores. In fact, it’s believed that if a start-up can survive the first five years, then the probability of it succeeding right away increases to […]

Tiddly Trailer Bar Co. – Interview

Fourteen Robots scouts through Kickstarter campaigns and we came across Tiddly Trailer Bar which caught our attention and decided to conduct a small interview to get a glimpse of behind the scenes of what is behind each startup.   What was the inspiration for your product? -I have been in the restaurant and bar industry […]

Know Your Audience to Excel in Digital Marketing and Advertising

In a time when technology moves faster than people, things are different. In this ever-changing landscape, newspapers are traded for Facebook, cable is swapped for Netflix, and texts are exchanged instead of phone calls.  Rules change, procedures change, and even communication styles change. Read more about what an advertising agency has to say about this below.   […]

What Is The Future Of Branding?

Before you hire a company for its branding services, it would be better to know about the future of branding. This will help you to make sure the strategies are moving in the right direction, and your business will grow properly. The platform of branding is changing with the passage of time. Nowadays, the process of […]

Crowdfunding: The New Business Model

We’re all familiar with websites like Kickstarter; those without the official credentials or educational background, who wish to innovate the world, have been given a place to gain funding for their projects. We’ve seen some epic gadgets on there ourselves, including  , and they’re all worthy of getting in on the ground floor. It’s like […]

Digital Marketing: Separating Amateurs and Professionals

You’ve seen ads everywhere online. If you’re ever looking for ways to improve your online business, you’re being fed the same advertisements as the rest of us: Josh Harris, Billy Jean—just to name a few—who all claim that they possess the knowledge to properly train you on becoming a leading digital marketing consultant.   Here’s […]

Your Business on Twitter: Tweet Smart

Twitter is arguably one of the best platforms for businesses to update their guests on. Years ago, there was a phenomenon (it’s still there, just not as big,) where food trucks would announce on Twitter where they would be parking for the day, and foodies would flock to it to stand in line on the […]

Digital Marketing Strategy Warning Signs

Marketing Strategy   Digital marketing is such a hot field right now that many creative agencies think that they walk on water. The belief is that any digital marketing is already as good as it gets and there’s nothing to worry about. The truth, though, is a bit more nuanced. It’s true that digital marketing […]