How to Find Great Hourly Employees

Where’s the first place you go to find hourly employees? Indeed? Career Builder? Monster?   Craigslist? The chances are good that one or all of these are your go-to platforms when you need to fill a position.   But they are just the tip of the potential employee iceberg. Especially for front-line candidates. The workforce of […]

What does your professional photograph say about you?

When it comes down to it, first impressions last a lifetime, as we’ve discussed at length before. Through any Google search, you want your employer, clientele or colleagues to be able to find the professional you, before they find the fun you. That is, the fun-loving John Smith who posts Instagram photos of cats doing […]

Why content is king, and SEO is second fiddle

Search Engine Optimization—everyone’s suddenly an expert on it, and you’re sitting alone in the dark wondering why nobody’s walking through your virtual doors. You need foot traffic, so you turn to an “SEO Expert” to help bring people to where they should be: your website. The issue with this is directly under your nose. Your […]

5 ideas on marketing your startup

The biggest reason why most new business startups fail today can be attributed to lack of marketing. No matter how great your product or service is, if you don’t promote your business, you won’t have customers. Fortunately, this doesn’t have to be expensive, when you’re just starting out on the entrepreneurial path. An excellent book […]