Don’t Pay Someone To Think For You

When it really comes down to it, do you need to pay someone else to think for you? Consultants come and go, and it’s a fickle industry. A consultant is an advisor, someone who is supposed to provide reliable information to you, thereby expanding your knowledge and business. It’s supposed to help you out, when […]

Digital Marketing Strategy Warning Signs

Marketing Strategy   Digital marketing is such a hot field right now that many creative agencies think that they walk on water. The belief is that any digital marketing is already as good as it gets and there’s nothing to worry about. The truth, though, is a bit more nuanced. It’s true that digital marketing […]

The Top No-No’s of Using Social Media In Business

Small business owners are crucial to the economy; there are no special interests, no crazy embezzling schemes (it’s your money, anyway,) and more than that, there’s nothing better than discovering a new business you absolutely love. If you own a small business and you’re not on social media, well, you’re doing it wrong.   Brand […]

So You Want to Work for a Start Up

Do you have what it takes to join a start up? This question is one that I’ve had to personally deal with. There’s an unsaid ‘coolness’ factor of working for startups, where technology, fun, and revenue tend to form the same sentence. Is this always the right combination? I don’t know. What I do know […]

4 Ways to market your startup with no budget

Bold marketing is one of the keys to early success as a startup. Here are some tips for founders who are strapped for cash. Gaining early momentum is one of the best ways to mitigate the risk of your startup going under before it even gets off the ground. Of course, you must begin with […]