You’re seeing it on shows like Shark Tank, and all across social media, such as Facebook: subscription-based services have sprouted up absolutely everywhere. Whether it’s for clothing, media or food, you’re going to see an increase in these services, and it’s for one good reason: they work.
Subscriptions give you a locked-in, guaranteed fee per month (until they increase it; we’re looking at you, Netflix,) for physical goods. Companies release products to you on a monthly, recurring basis, bringing products right to your door. These subscriptions last until you cancel them, and some even arrive as mystery drops. Lootcrate is one of them in particular, where they bring gaming-related items to your door via multi-tiered subscription plans. You can literally receive and items that’s market valued at hundreds of dollars. Pretty cool stuff.
There’s currently a Kickstarter campaign going for a company that’s just like Whole Foods, only they deliver quality, products to your door without ripping your wallet to shreds. We’re entering a world where nobody wants to leave their house if they don’t have to. With Amazon using drones to deliver products in two hours or less, why would anyone even want to leave their home for this stuff?
It works, because it’s simple. Once per month fees, no more shopping. How great does that sound?
What We Can Expect For Subscription Services
There’s an endless possibility chain for subscription-based services. Some even deliver beer to your door for you: now we’re talking. Subscription services are on the rise, and aren’t expected to dip anytime soon. The sheer convenience is reason enough to get everything sent straight to your welcome mat.
They cover food, clothing, media and more, but what can we expect for the future? For those of us who need to have the next iPhone the exact day that it comes out, there may be a future for gadgets to be delivered right to you. Instead of waiting in line for 24 hours or something else ridiculous, paying an extra fee can have the newest iPhone or Galaxy delivered to your home in under two hours. Everything has its price of course, and with the faltering economy, can we really expect to see these services incline for years to come?
It’s up the air, but the potential is right in front of us: subscription-based services are effective tools for any business. If we start seeing a rise in the middle class again, these could absolutely dominate the playing field.