Customer reviews are more critical than ever with Google’s increased emphasis on local marketing. So it’s important to have good reviews but also essential to have a lot of reviews in general. Your local customer cares about reviews when looking for a business, and so does Google. Getting reviews really isn’t that hard, and it doesn’t require a lot of time if you put in a little effort up front and use some basic automation. All you have to do to get a review is to ask!
Send an Email asking for feedback
This one is easy to automate, and there are plenty of services that are reasonably priced. First, make sure that getting the client’s email address is a priority every time they land on your site. Then set up an email that automatically goes to your clients at the conclusion of each transaction. These emails should be personalized and reflect your company’s brand or personality. Of course, you always want your sincere appreciation for their business to be the foundation of these emails. With a little practice, you can quickly learn how to include promotions of other products and services without coming off as too “salesy.”
Set up one of those easy-to-use rating forms
Make it quick and easy for your customers to rate your business by providing a prominent web form front and center. Make sure there is a field for comments and if you want to get a little more advanced, you can offer an incentive for leaving a more detailed review. Think coupons, free report, etc. The key is to make it so easy to rate your business that customers don’t feel inconvenienced. And don’t be afraid of low ratings. You won’t always get five stars and gushing gratitude, but you WILL still get something that can help you improve your business. You need to know about your customer’s bad experiences just as much as the good ones. Think of it as a free way to get valuable data about what your customers like and dislike.
Leverage the power of review sites and other social media
If you are using a web-based form or some other rating application, make sure you tie it to the favorite review sites, Facebook, etc. When a customer rates your business with stars, numbers, or whatever other measurements you choose, you can automate a pop-up to direct them to external sites. Don’t overdo it though. Just give customers a couple of choices to make it simple. Something like Facebook and Yelp or Google and Yelp. Make sure the pop-up links directly to your business listing on the sites you select. Remember, you have to make it easy.
What’s that you ask? Why would you want to send a disgruntled customer out into cyberspace to spread even more bad news about your business?
You don’t and you won’t.
That’s the beauty of automating things. If a customer on your website rates you less than 4 or 5 stars (or whatever parameter you choose), they don’t get the pop-up. What they do get is a prompt asking them to contact your business directly to resolve any issues. Pretty nifty, huh!