The Pitfalls To Avoid When You Are Starting A New Business

Starting a business can be dicey especially for those who haven’t tested such waters. A small mistake can be enough to sink the entire ship even before it leaves the shores. In fact, it’s believed that if a start-up can survive the first five years, then the probability of it succeeding right away increases to 90 percent.

It’s not unusual for an entrepreneur-to-be to get fired up at the idea of owning a business. Many have said there nothing new to the world these days so if you can come up with something unique or different and successfully launch it then you must be a genius. All you have to do before turning this idea into a reality is to take a step back and note some common mistakes your predecessors have made in the past that have plagued their new businesses.

Why don’t we start by looking at some of the pitfalls that you need to avoid if you wish to be successful in your newly curved niche? Just remember, you have to know how to deal with them before they become part of the issues that will bring your business down crumbling.


So, what should you do or not do if you want to triumph as an entrepreneur?


  • Adequately Research

For some reason, budding entrepreneurs usually think the next course of action once they experience that light bulb moment is to immediately plug in without doing their homework and learning what to expect. You’ll be undoubtedly excited or enthusiastic during this period, but that shouldn’t be an excuse for you not to be reckless or jump into business blindly. Find out whether there’s an audience for this idea or if a different entity is already operational on the market with the same concept or something remotely close to it.

You have to increase your odds of succeeding, and the only way to do that is by doing copious research before starting. First, it’s critical you figure out what you’ll do that’s different from other firms in the industry that offer the same good or service. Then, go online and listen to the social media noise. Find out why some clients are not happy with what they are getting. Carry out surveys and ask people what they want because, with this data, you’ll be well armed to fill in that gap and adapt to the market.


  • Mimicking One Great Idea

Take social media applications, for example, or dating apps. Just because Tinder was so successful doesn’t mean that if you come up with something slightly similar but different you’ll automatically make the list of the wealthiest people in the world. No, seriously buddy, you have to conceptualize something different because you’re bound for failure if you think that would work. Plus, you’re obviously an intelligent person so why would you want to imitate an idea that’s already out there?

Instead of battling with such big names in the industry, look into some of the things the firm doesn’t offer and use that to create your product. By satisfying the unsatisfied need, you’ll have succeeded where others have failed.


  • Being Rigid

Hypothetically, what would you do if you realize despite the progress you’ve made with the business, there’s still a flaw in the system? Do you keep on going and assume the issue will resolve itself or do you look for ways to deal with it? Many people will naturally opt for the easy way out. They’ll just continue operating and hope everything will be okay as the business catches up to the market demands. If you go down that route, you’ll kill your baby even before it becomes a teenager.

Therefore, if you find out that the suppliers, for instance, have suddenly increased their product prices and this negatively affects your profits, fall back and regroup. Don’t just trudge forward without thinking. In this kind of situation, the best move is to take a pause and figure things out.


  • Not Marketing

And this also touches those who haven’t adequately marketed their efforts. As a budding entrepreneur, you have to dedicate a lot of time and money if you want your start-up to catch up with the rest of the firms on the market. Depending on ostensibly free options such as Facebook promotions, Pinterest, or through your website is a mistake that will, without a doubt, cost you a lot.

To get visibility, you have to be ready to dedicate many hours to all these sites and many more platforms. Writing is an artistic talent not everyone in the world gets blessed with and that’s why you shouldn’t shy away from hiring a professional who’s excellent at blogging.


  • Investing Less Capital

You’re either all in or out. You can’t choose to sit on the fence and see how things pan out before deciding which side to fall. On many occasions, we’ve seen people fail to succeed just because they were afraid to take that leap of faith and invest the required amount. How will you get yourself a skilled web developer if you don’t have enough money to pay them or that which they’ll need to set up a standard website? You have to be pragmatic when setting up a business if you yearn for success.


  • Forgetting Who’s The Boss

Understandably, you’re a novice in this industry so you might not know how everything works. We want to let you in on something that will probably shock you.

And that’s the fact that today’s market is more consumer-centric. A purchaser can now make an informed decision based on the online reviews available on the internet. Simply put, technology has completely changed the world.

Congratulations are in order if you’ve started a company and made something out of yourself. However, always bear in mind that in the next couple of days you’ll have to be tenacious and creative if you don’t want to fail in your new venture. By avoiding these pitfalls, you’ll be on your way to greatness!