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LinkedIn: Your best friend or your worst enemy

Everything we do is recorded online. You don’t even have the slightest clue just what information about you is floating around on web databases (scary, isn’t it?) The most important thing is that the right material arises first and foremost in Google results. It’s no secret; we’ve all Googled ourselves. Social media links pop-up first, meaning Facebook, Twitter, and of course—LinkedIn.


As a tool

 LinkedIn has been an essential tool for branding yourself. Think about it: if you can Google anyone in the world, then why aren’t people out in the world Googling you? I don’t mean the girl at the grocery store or your awkward neighbor—job recruiters. People who play a certain role in your financial situation, and potentially, your career.

Using LinkedIn as a tool isn’t only smart—it’s crucial in today’s world. Any job recruiter is going to look you up and down on your social media profiles before ever picking up that phone and calling you in for an interview. So it makes sense that it would be a great tool, right?


Your undoing

 The internet is forever. Even through services like Abine’s DeleteMe, and powerful branding tools online, your information can still be dug-up by those with the willpower to find it. One false move can spell certain doom for your wallet, and for your future.

When it comes to LinkedIn, there are people who know what they’re doing, and those who have no idea. They only know that they should be making a profile, but they’re unaware as to how to go about doing it. A bad LinkedIn profile can turn away potential job recruiters or clients. Here’s the scary part: the whole website is about networking with business contacts, not just friends. People listen to their inner circles on LinkedIn, and trust one another for advice. Pretty soon, that one deterrence turns into two, and two into twenty. One domino can set off the effect.


How To Avoid Internet Career Suicide

The biggest way to avoid mucking things up is simply remembering one thing: don’t post anything that could have a negative implication on your personal brand. You graduated with 2,000 other data analysts, and you’re all applying for the same position. Why is a company’s hiring manager going to choose you? Because your personal brand was stronger and more alluring than that of your counterparts, who evidently, all share the exact same qualifications as you do.

Hire a professional LinkedIn profile designer; share blog posts and data that are relevant to your line of work, and most importantly, remember that the internet is forever. Don’t misuse it; you’ll feel it in the end.

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