10 Reasons Your Business Should Have a Blog

A blog is a simple, easy-to-use platform for connecting with potential customers. It’s a great way to share relevant and timely information with a lot of people and let your business, and your personality, shine. It’s a direct communication channel that lets you connect on a personal level like never before.   Your blog fuels […]

Digital Customer Journey Mapping: What It Is and Why You Should Care

Today’s customer is not that much different from previous generations. They still want to do business with companies that have their wants and needs at the core of their offerings. They expect an excellent customer experience, and they expect value for their money. In the digital age, there are more choices for your potential customers, […]

How to Find Great Hourly Employees

Where’s the first place you go to find hourly employees? Indeed? Career Builder? Monster?   Craigslist? The chances are good that one or all of these are your go-to platforms when you need to fill a position.   But they are just the tip of the potential employee iceberg. Especially for front-line candidates. The workforce of […]

Managing Your Family Time When Working From Home

Working from home is no mean feat. It is a delicate balancing act, juggling between work and family life. It provides you with all kinds of freedoms that working from the office denies you.   Benefits of Working from Home • Reduced Expenses: Working from home helps reduce costs associated with professional work clothes, transport, […]

The Top 5 Deadly Design Sins of Small Business Websites

Grammar and Spelling It seems like the sheer number of readers available for any given website would lead to getting a message just right, but we have all been to sites that just aren’t quite up to par in the grammar and spelling departments. Why editing and proofreading seem to be less critical in digital […]

5 Tips for Running a Successful Business

When it comes to business success, every company can control the level of achievement that the organization achieves. However, achieving business success comes with a cost. It requires a person who can spearhead an ideology of not fearing to fail. Failure is part of success. No matter how successful a business is, fear is a […]

Ageism in The Digital Age: Marketers are Missing the Boat

The Forgotten Demographic Ageism. Merriam-Webster defines it as “prejudice or discrimination against a particular age-group and especially the elderly.” From marketing campaigns to the job market, the “elderly” are facing an all but ignored discrimination crisis.   Known collectively as the “baby boomers,” basically 50 years old and up, this is a 75 million strong […]

John Ebersole – Life: Neat

Every now and then we come across talented people and we sit back and enjoy their work. Then, at the end when it’s all over and they’re packing up, we approach them, tip our hats, tip their jar and ask for an interview. In this case, we trully enjoyed the sounds and lyrics of the […]

The Quick and Easy Guide to Getting More Online Business Reviews

Customer reviews are more critical than ever with Google’s increased emphasis on local marketing.   So it’s important to have good reviews but also essential to have a lot of reviews in general. Your local customer cares about reviews when looking for a business, and so does Google. Getting reviews really isn’t that hard, and it […]

5 Ways to Get Higher Local Search Rankings for Your Business

As Google continues to promote local listings, it’s more important than ever for your local business to rank as high as possible in search results. There are plenty of advanced techniques, tips, and guidelines across the web for maximizing your local presence but you have to get the basics down first:   Get listed If […]

5 Benefits of Effective SEO

Search Engine Optimization, SEO, is a term that means how, and where, your company shows up when potential customers search for your service or product on the internet. And it’s not just for online businesses either. Brick-and-mortar stores can take advantage of the recent surge in local SEO trends to make their business stand out […]

Low Tech Marketing: 5 Old-Fashioned Strategies That Still Work

If you are a small business with a physical storefront and/or an internet presence, you probably know at least a little bit about online marketing. Social media, algorithms, keywords, SEO. The list goes on and on. It all seems to change faster than you can keep up. But most of this cutting-edge marketing is based […]