Twitter is arguably one of the best platforms for businesses to update their guests on. Years ago, there was a phenomenon (it’s still there, just not as big,) where food trucks would announce on Twitter where they would be parking for the day, and foodies would flock to it to stand in line on the sidewalk. It’s a platform for hype.
If you’re even remotely familiar with Twitter, you’ll notice the hashtags on the left side of your home screen. These are what’s trending, and if you’ve ever clicked on them, you’re bound to see shameless promotion with all ten of the day’s hashtags thrown in there for maximum publicity. Don’t be that guy. I hate that guy.
Instead, use them effectively. Blogs all over the web have lists of specific hashtags per industry to help you gain a following. It also arms you with the knowledge of what to search for in Twitter’s search engine if you’re the one seeking out clientele.
Bonus if you can work them into your post instead of littering them at the end.
This is marketing for you. If you mindlessly follow a bunch of fellow tweeters because their profile picture has a busty bikini model in it, and you’re dually hoping for follow-backs, you’d might as well delete your account. Doing this follow-for-follow action gets noted by Twitter’s filters, and in turn will make you appear lower on search results in Twitter due to the fact that you’ll probably get reported for spam by at least one high and mighty millennial.
Did you tweet that photo of your plate of breakfast right after it landed on your table? I’d smack you if I could. Unless you own a restaurant, and it’s, well, your food, absolutely nobody cares about what you had for breakfast. Don’t ever use the option at the bottom (or top in our case) of blog posts to “Post to my Twitter,” (except for this post, because you know we’re all awesome here.)
If you’re posting links to your website, coupon codes or business-relevant material, limit your post to 3-5 times a day. I’d say as much at 10 times per day on weekends to try and reel in the weekend warrior crowd to come to your establishment. Over-saturating your name on Twitter means people will fly right by you in their feed, not taking a second glance because, hey, that’s the guy that posts all the time.
For Grammar’s Sake
I really shouldn’t have to say this, but I’m going to, because I don’t have a lot of faith in humanity’s ability to properly converse. Stray away from using all capital letters in your posts, or anything that resembles the long-forgotten homework of a second grader. It shows professionalism, even when you’re sprinkling wit down throughout your posts like little marshmallows in your cereal. See how I self-promoted myself there? Flawless.
If you can keep your tweets relevant and devoid of useless information, you’re on the right track. Stay away from those false bikini models, and keep your eye on the prize: reeling in customers and engaging them through great content.