Ocean’s Trilogy

If you ever want to learn a thing or two about teamwork and hiring the best man for the job, this series of films are not to be overlooked. The great soundtrack, best locations and great group of actors, this series can be enjoyed while sipping on your favorite whiskey at the end of the night. Take notes because although it’s purely for entertainment purposes, you’ll definitely catch some inspirational quotes, ideas and down right witty thoughts in the end. And just to throw it out there, we do not condone the act of thievery but we do encourage teamwork and hiring experts to get the job done right.

Buy Ocean’s Trilogy Collection [Blu-ray]

Underground NYC

Mr. Aaron has captured most of his awesome photography in subways around New York City, mostly portraits. His work speaks volumes and his followers on Instagram and Snapchat show their appreciation for it. His work has been featured in brands like New Balance and Nikon and we doubt he’ll stop there. Enough about words, jump on his site or Instagram to enjoy more of his work.

Learn more


Inspire to Make

A while back we stumbled on this video about how to make a leather ring. It was one of the first DIY videos that Igor published on his website. We kept coming back every day to see if there were more DIY videos published but we noticed it wasn’t the kind of site where it’s updated daily. Igor creates really cool things with his tools that he also recently published a list of on his site and although we’re not that kind of crafty robots, we do have some desire to make some of these intriguing artifacts. In essence, we’re inspired. And so we present to you Igor with all the awesome videos he’s published so far. Now if he could only sell those one off items he makes on the videos, that would be even more awesome.

Inspire to Make


What would you like to make?

Custom razors

As men, we sometimes find ourselves spending quite a bit of our hard earned (and sometimes hard to find) money on every day rituals that require certain tools. Sometimes we don’t have much choice on the tools we need but in this case, the razor industry has been on the rise with plenty of options to choose from. We recently found this company which caters to both men and women on customization of handles and razors for a decent price. The reviews are positive and we’re willing to give it a shot and steer away from the bigger brands out there. We’ll take advantage of their free shipping for this month. Groom up on your next date. Check ’em out.

Learn more

Carda Hi Black Leather

Monochromatic tones and full-grain leathers put this footwear on our ‘want’ list. We’re all into leather and boots and this is a bit of a stretch due to it’s unique street style but we’re digging the deep black leather with the simplistic stitches well adorn the look most men will agree. With zippers on both sides, going through airport security shouldn’t be a hassle.

Buy for $110

Brianna Cope – Pro Surfer

Fourteen Robots is addicted to smiles and only wishes we can surf. Unfortunately, our circuits don’t mix with salt water…or sharks. As for the addiction of smiles, we tend to scout for them around the Instagrams, Tumblrs and Pinterest forums. In this case, we’re featuring a very fun pro surfer named Brianna Cope. She seems to be always promoting smiles and good times around the much beloved waves. Miss. Cope is from Kawai, HI, and as of 2017, she ranks in #84 and to top it off, she also sells some pretty cool leather & suede bracelets for sale on her Etsy store.

We support her smile, everyone should smile more often.

See more smiles

Six Random cool links

To compensate for a lack of real article, we decided it’s best to give you a handful of links to explore sites we sometimes indulge in from time to time. Some nice chilled music we listen to while we put things together on this site and a bit of a distraction while we’re at it. We hope you enjoy and find something cool besides this awesome site you’re reading this off from. Cheers! {–}

The dumbest investment moves you can make
Charly Jordan
Leaf House, Melbourne, Australia
Spotify – Late Night Jazz
Luna Live – Music Bar & Lounge – San Antonio, Texas
12 Cool Lamborghini Concept Cars

Marriage isn’t easy

I’m going to be real honest here; marriage ain’t easy, no matter how much love you have for each other, life throws you some curves at you and have no idea what to do at the time. With a little research, lots of patience and a bit of understanding on how each other feel, you will overcome the greatest challenge that most people will easily back down on the first sign of trouble.

Get passed those first 6 years, get passed the issues with family, work & money and all you have left is keeping each other great company and staying alive, travel and if you choose to, take care of another life. So how do you go through all of the crap without quitting you ask? Well, I already gave you the answer above (a little research, much patience and a bit more understanding of each others needs and feelings). Let me go into detail about this.

The research I did started out online; there’s always someone else that went through what you’re going through and actually wrote about it or asked around. You read up on these similar situations like yours and there’s no denying that it actually makes you feel a bit better that you’re not alone. Talking to friends helps as well, interacting and bouncing off ideas with other married men, even your dad or grandpa can heal and assist on eliminating the idea of the big “D” word.

When it comes to living with another person, it will require lots of patience. One great way to gain patience is by giving each other space. This helps with thinking of both sides of the situation and coming back with a more cool head towards the problem in hopes to find a solution. This is probably the hardest part because taking break from any argument isn’t welcomed by at least one of the two in the bout. Figuring out when to take a break and shut the door for a bit, is quite a challenge but agreeing on this before any argument could actually help when the time comes. Think of it like a contract like the ones Dr. Sheldon Cooper is famous for.

Understating your other half doesn’t come easy either, I know first hand the this takes years to get at least a decent understanding but there really is no end as people evolve, situations change and life, it just happens. If you feel like you’re failing at this part, there’s always a referee to hire for this portion. Including a professional that can bring in questions and some uncomfortable conversations are definitely a great way to smoothen things out on the court. My wife and I were able to test this out considering it was a service included through one of our employers at that time and so we took a few sessions which got us to learn how we each think and expect things. Empathizing is one of the feelings that can make a huge difference on any hard situation.

So there you have it gentlemen, these are my two cents on marriage. I’ve been married since 2009 and although we have plenty to deal with in the future, I think we’ve covered some ground on the basics but the past and the errors we all unwillingly commit are all part of our lifelong lessons.

Good luck guys, and if you have any questions or comments, feel free to comment below.

Longrow – Campbeltown 18 Year old

This limited edition 18 year old single malt whisky originated from Scotland has been the long awaited malt for many whisky connoisseurs. The wait is over but you better act quickly. It’s already sold out in various whisky retailers. Peated spirit distilled at Springbank Distillery and matured in sherry casks and fresh bourbon basks Limited release 2017 edition. Only 4,500 bottles produced.

Nose: A complex nose: Sweet fruits, citrus, peaches and orange zest at first before a gentle earthy peaty aroma reveals itself.

Palate: Rich and very, very tasty. Well balanced. Dark chocolate, creamy coffee and gingerbread to the fore, followed by rhubarb and vanilla custard.

Finish: Long and sweet, a hint of typical Longrow peat smoke combined with more chocolate and some dried fruits.

Buy for $130


The Caveman’s Pregnancy Companion

A Survival Guide for Expectant Fathers.

When my wife got pregnant, she knew I wasn’t much into books and knew that it was going to be hard to get me to read and learn what she was going through. So she bought me this book. Needless to say, I spent many afternoons reading this book and understanding the whole process of pregnancy and believe it or not, this saved us a lot of arguments. It’s an easy to follow book with some illustrations, good humor and very much geared towards the cavemen in all of us.

Buy for $7


What’s your go-to book for this lifetime challenge?

The Esquire Tavern

Opened in 1933, The Esquire Tavern has been the highlight of downtown San Antonio for it’s cold beer, longest wooden bar in Texas and most recently voted the best burger in town. We certainly vouch for that vote considering we’re still drooling over it since we last had it 2 years ago. We’ll head back to The Esquire Tavern pretty soon and you can take a guess what we’re having.  We’re thinking a bacon cheeseburger accompanied with a cold beer and finishing strong with a Romeo y Julieta cigar, drinking an old fashioned while swinging on a hammock with jazz music on the speaker.

Visit The Esquire Tavern

Rocky Patel Sun Grown Maduro

Rocky Patel Sun Grown Maduro is the very successful follow up in the Sun Grown line of cigars, with the Robusto rated number 2 in the top 25 cigars of 2016 by Cigar Aficionado. These cigars are hand-made in the Tavi Cusa factory in Nicaragua with Nicaraguan long fillers and a double binder. The wrapper is an outstanding dark chocolate Connecticut Broadleaf that’s toothy and oily. The Rocky Patel Sun Grown Maduro packs a lot of flavors into these full bodied smokes and are available in Lancero, Belicoso, Robusto, Gordo and Toro sized sticks. We’re definitely giving these a try.

  • Wrapper: Connecticut Broadleaf Maduro 
  • Binder: Nicaraguan 
  • Filler: Nicaraguan
  • Country of Origin:Nicaragua

Buy from $163

Leica M-P (Typ 240)

Since before the WWII, Leica started making compact cameras for landscape photography. It wasn’t until 1920 that marketing for the brand started it all. Our staff is very creative and we truly enjoy great photography; hell, it’s what we depend on to publish great looking content. With Leica as one of the best camera makers in the world, you really can’t go wrong. Machined from solid brass, a full-metal, magnesium alloy chassis and a sapphire crystal screen protector. Its compact size, minimalist design and near silent shutter make it the ideal camera for unobtrusive shots.

  • Long-lasting readiness to capture due to a large double sized image buffer of 2 GB
  • Manual viewfinder frame selection with the traditional ‘frame selector’

Buy for $7k

Santiago – Photography

Santiago Perez Grovas has been on our Instagram feed for quite some time now and after taking glimpse of his official site, we’re always going back to his Instagram account. The main reason being that it’s more of a behind the scenes look but with edits on his work which combine some great smiles and fun atmosphere with the perfect composition. We enjoy seeing people smiling at the camera which to us, creates a warm feeling in our souls.


Born in Mexico City, studied architecture and opened his firm while learning photography on the side. To this day, he doesn’t use flash, only natural light, which we fully agree on this style. His equipment is simply a camera, nothing more, nothing less. Santiago didn’t even know the rules of photography but since he enjoyed the process and results, he simply mastered his own style via trial & error.

Santiagos biggest fear in life is to be in his death bed thinking “I could´ve done more, I could´ve have more fun, I could’ve seen more”.


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5 Steps of marketing process

Marketing is a process by which the company used to create value for the customers and to maintain long term relationship in order to extract that value in the terms of profit. The firm needs to satisfy the customers with the value and to maintain a long term relationship in order to make profit. The process of doing so can be modeled in a sequence of steps: the situation is analyzed to identify opportunities, the strategy is formulated for a value proposition, tactical decisions are made, the plan is implemented and the results are monitored. It is a careful observation and the assessment of the needs and the wants of the customers in order to develop the product/services as per the market demand which can help the firm to create a superior value for the customers. Strategic marketing is a planning process that seeks to establish a clear direction and unified purpose for all marketing efforts. That is what the marketing is all about.

The process of marketing consists of 5 steps which are explained below:

  • Understanding the needs and wants: The needs and wants of the customers in the market have to be analysed before providing the value. To access the needs and wants of the consumers who form the market place, the firms need to go for the market research, intelligence or the information to get insight of the customers and the market place.
  • Designing of the Customer-driven strategy: Customer driven strategy can be designed with the help of segmentation of the market, targeting the selected audience and after that position the product/services in the mind of the consumers to have the competitive advantage.
  • Construction of the integrated marketing program: marketing program consist of the 4 P’s of marketing. Product, price, place and promotion. Effective planning is required in order to provide superior value
  • Building of the profitable relationship: Building of the relationships with the customers for the long term basis is very much essential, Customer relationship management can help to manage and build relation with the prospective clients of the firm.
  • Capturing value: The value that is provided to the target audience needs to capture in the terms of profit which will create a combined lifetime value of the current and the potential customers i.e.Health Fitness Articles, Customer’s equity for the firm and it will indicate the firm’s market share.

What’s your strategy?


Photo by Ryan McGuire / gratisography.com

Spencer Mar Guilburt – Art

Spencer Mar paintings are feelings as much as they are imagery. The colorful contrast and repetition of each of his pieces has captured the great Pop Art that Mar thinks it’s not as challenging to make. His artwork is pleasing to watch and looks great on anything like a mural, a car and even on a woman’s body as tattoo. Mar who is born and raised in California has been collaborating with many big brands like Disney, Mercedes Benz, Red Bull, Neiman Marcus among many others featuring his awesome work.

Learn more

Urban Micro Home

Wind River Tiny Homes has a great repertoire of tiny homes, most on wheels but this one is not. Single men & women will enjoy this style as it is very nomad and very customizable according to your taste. It’s becoming very popular and honestly, if we were single, we’d be all over it. What happens when there’s a strong storm or high winds, what then? Just a thought as we scrolled through these awesome 650 sq ft tiny homes.

Learn more

GoPro HERO5 Black

When it comes to shooting your next adventure or capturing an aerial scenery with your drone, there’s no better way to do it than with the pioneers in the industry of action home video. GoPro idea was born in 2002 but became a reality in 2004 and has been focusing on action cameras since day one by Nick Woodman. With it’s ups and downs, it is still the leading brand in capturing awesome ultra wide angles when surfing, mountain biking among other extreme sports. The cameras are getting smaller and easier to use and the HERO5 Black is not falling behind.

Launched in September 2016, the HERO5 Black is waterproof up to 10m (33ft), supports 4k video recording up to 30fps, with automatic upload of footage to cloud and voice controls. It includes touch screen and GPS capabilities.

Buy it for $400

Shot with GoPro Hero5 Black by Manvendr Singh

Fun dating ideas to spice up your marriage

One of the best benefits of marriage is that you have a permanent dating partner. Don’t let the fun end after the honeymoon. Here are some ideas for fun dates.

1. Spend an afternoon at the opera. These aren’t as expensive as you might think. Check out a local college for possible discounts on campus performances. If you go, be sure to check out the plot of the story beforehand.

2. Sample a variety of cafe’s. Instead of just staying at one restaurant, have dinner at one place and dessert at another. Try to find places within walking distance, this way you can enjoy the scenery.

3. Head to the zoo. The zoo can be quite a fascinating place. Check out everything from pengiuns to gorillas. If you’re more of an aquatic fan, check out your nearest aquarium.

4. Up for peanuts! A summer ball game is always fun, whether it’s major league or little league.

5. Hit the outdoors. Pack a lunch and head to the nearest trails or even learn to kayak.

6. Check out the museums. Whatever your interests, you’re sure to find a museum that matches your tastes. The next time you’re out on a dinner date. Stop in at a museum before-hand.

7. Picnics are always a pleasure. Pack a lunch and a blanket and head to your nearest park.

Are you more of an adventurous type? Check out some of these ideas.

* Design a card board box car and order your favorite meals at a fast food restaurant.

* Get together with friends and make your own movie. You could also film a scavenger hunt. These are a blast to film and to watch.

* Go bar hopping, hit up a few live jazz bars

Are you a married couple looking for some cheap dating ideas? You could:

– Sketch your dream-house floor plan and talk about the possibilities of each room.

– Attend an art festival.

– Tour a winery nearby

– Walk in the rain.

– Build a fireFree Web Content, turn out the lights and talk for hours.

– Go swimming in the middle of the night.

– Build a snowman together.

– Take a bike ride.

– Have a candlelight picnic in the backyard.

– Share a milkshake with two straws.

– Go to a coffee shop.

– Raid the kids room and fly a kite.

Hope these ideas help to put a little quirky fun into your marriage. Any more ideas are welcome in the comments.

Wheel – Vinyl Record Player

Recently discovered a project that is just as awesome as the iPod when it first came out. If only we owned a few vinyl records of our own, this would be the perfect addition to our office/bar. Wheel is a high quality record player turned upside down. The heavy aluminium platter is driven by an electronically stabilized belt drive at a dead-on 33,3 or 45 rpm. The outer ring of the platter supports and secures the record, while eliminating resonance. A vibration isolated block inside of the cavity of the platter contains the linear tonearm, belt drive, amplifiers and electronics. Newly developed bearing systems for both the platter and the tonearm guarantee an imperceptible noise level and a clean and crisp output.

Back this project


Bourbon Barrel Wooden Bluetooth Speaker

Our Robots really enjoy their bourbon, so this bluetooth speaker just became our favorite item. There’s no doubt that any man will enjoy this awesome gift for their office or home bar. The unique Mini barrel wooden bluetooth speaker is American White Oak with Black Steel Bands holding the oak staves together. The white oak has been stained with a mahogany finish to give it a beautiful outside finish.

  • Barrel Dimensions: 7.5″ x 5″ x 5″
  • Rechargeable Lithium Ion Battery
  • 18+ hours of play time
  • Built-in Bluetooth Enabled 50 Watt Amplifier
  • 4.5″ aluminum woofer and Silk Dome Tweeter
  • Overall frequency response of 60Hz – 27,000Hz.
  • Bluetooth Speaker in a Bourbon Barrel
  • Weight: 4 lbs
  • Handmade in  North Little Rock, Arkansas

Buy for $230


Want something better than GoDaddy?

We understand picking out a hosting and domain provider can be a bit daunting. Yes, there are the really big competitors out there like GoDaddy and Hostgator but have you ever heard of Tiger Technologies?

Fourteen Robots has trusted Tigertech with all of their projects since 2006 and so we know what we’re talking about when we tell you that their customer service, their pricing and their way of running their business is all well worth spreading the word on.

Give them a try, ask them a question, we’re sure you’ll be pleased with their service. Stationed in Berkeley CA, and can handle any size website as needed. Webmasters would appreciate Tiger Technologies.

Learn more from Tiger Tech

Addisen Tucker – Timeless Shots

Addisen seems to be having a great time from looking at her Instagram feed. Her photos seem to have a theme and what we’ve gathered, they have a lack of expiration date. We can see these pictures in ads from 20 years back and 30 years in the future. Her style focuses on natural smiles, expressions in remote locations as well as rooftops in the urban area. Shot mostly in Toronto, Ontario. CA. or Seattle, Washington. USA. We haven’t figured it out yet.

Learn more at addisentucker.com


Where do you get your inspiration?

The design of many different types of modern car is something to behold. Some look really futuristic, whilst others have strangely curved shapes and styles which are unique and retro. Where do these designers get their inspiration from?
Automotive engineer jobs provide engineers with the chance to design a piece of machinery that is completely unique and different to anything else. The teams can work for years on their designs before they ever come to life. Many engineers look to other pieces of technology or icons to shape their design.
One such example is the Saab, which was modelled on the fighter jet. Saab actually used to build fighter jets so this was always going to be established into their car models too. You can see this likeness in one of their TV adverts which was called “born with jets” and saw a Saab 9-5 race a fighter jet. Saab goes a step further by naming its cars things like “aero” and “vector” to further convey this fighter jet feel.
Not all cars have such a “cool” origin though. For example, the Mercedes boxfish was originally designed from the concept of a fish! It is, in fact, entirely inspired by fish. The team of automotive engineers found a certain small sea dwelling fish to be totally streamlined so the engineers copied its shape and concept!
One other example of a car which used something odd for its design inspiration and muse was the Mazda 6 which used sumo wrestling as a concept. According to the team who were given the Mazda automotive engineering jobs for this car, the vehicle’s sides are inspired by sumo wrestling and other slick areas of the car are dedicated to the samurai sword.
One final car which was used a special object for its design concept is the Ford Cortina MK3 which was modelled on a Coke bottle! The rounded bodywork of the car is inspired by the curvaceous style of the bottle. The team working on the car wanted to incorporate the iconic image of the coke bottle into their car, and it’s not the first time they have used a coke bottle as a muse!
As with art, designers and automotive engineers can take inspiration from many things in everyday life, from women to fruit and even emotion it’s self. Inspiration it’s self is something that is unique to human beingsBusiness Management Articles, a trait not found in the animal kingdom and one of the key components of human kinds development.

Where do you get your inspiration? Comment below.


Johnnie Walker’s Blue Label – 2017 Rooster Limited Edition

This limited edition of Johnnie Walker’s iconic Blue Label celebrates Chinese New Year and 2017 being the Year of the Rooster. Presented in a striking bottle with a two-tone blue that fades to allow a glimpse of the golden liquid within. A gold illustration of the eponymous rooster adorns each face of the classically square bottle.

Johnnie Walker’s premium 80–86 proof (40–43% ABV) blend with no age statement. Johnnie Walker Blue Label, also known as Max Walker, is blended to recreate the character and taste of some of the earliest whisky blends created in the 19th century. Bottles are numbered serially and sold in a silk-lined box accompanied by a certificate of authenticity. It is one of the most expensive blended Scotches on the market, with prices in the range of US $174–$450.

This years limited edition features layers of big flavour, deep richness and smoke, layers of honey and fruit and an incredibly smooth finish that deliver a true rare character.

Johnnie Walker Blue Label has won many major awards, including six Le Monde Selection Grand Golds and three Double Golds at the San Francisco World Spirits Competition.

Buy for $226

Check out this video: Johnnie Walker Blue Label presents Jude Law in ‘The Gentleman’s Wager II

5 Ways To Save Your Marriage

There are guidelines to follow if you want to save your marriage. Marriage is more than just a game in life but nevertheless married couples enter the playing field with no practical experience or any idea of the rules.

Some couples master the rules faster than others. Some come to a decision they don’t like the game at all and call it a day. Others carry on playing the game even though they don’t like it and are not having any fun at all. They keep on rolling the dice hoping that their luck will change and the game will get better. Let’s have a look at 5 rules that can save your marriage.

1. Being Tolerant.

It’s easy to see the best in a person as long as they are doing what you like. But it is important to make the effort to not let little things irritate you. If your partner does something that does annoy you, don’t look at them as faults but as unique character qualities. Love the faults along with the benefits.

2. Be a Space Giver.

This means not only having separate wardrobes but allow each other much needed private time. Being with someone you love all the time is challenging. This applies to not only at home but with friends as well. Incidentally, with regards to the space in the wardrobes, keep yours tidy.

3. Go Away Together.

It’s tricky to find time to take a holiday in a busy marriage but you must do it. A change of surroundings can really save your marriage by reigniting the spark that may be fading. And memories can be the glue that keeps you stuck together while the other pressures of life try to pull you apart.

4. Compare Opinions. Don’t Argue.

Arguments will arise in any relationship but if you want to save your marriage be respectful of your partner’s opinion. If the argument gets heated and its late in the day, it may be best to go to bed and sleep on it. An old saying recommends that you to never go to bed angry but things generally look better in the morning. Never give an ultimatum unless you want it to be taken. Give consideration to your partner’s likes and dislikes and you’ll have fewer arguments.

5. Don’t Forget The Romance.

You don’t have to be newlyweds to experience romance and intimacy. One of the ways to improve a relationship is to remember what you did when you starting dating and do it again. You probably exchanged gifts, took walks and went out for romantic dinner dates. You may think you know everything about your partner and if that’s soFree Articles, why aren’t they happy? Why aren’t you happy?

Coin-shape folding keychain knife

We strongly believe in essentials and practical items that can easily fit in your pocket or can be hung on your neck. This has got to be the smallest knife or box cutter that we’ve ever experienced.  Here are the highlights:

  • Light-weight aluminum alloy made handle
  • 5CR13 stainless steel made blade
  • Unique coin style design
  • Built-in magnet lock
  • Size 1.6″ Closed, 2.6″ Open

Buy from $13

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5 ideas on marketing your startup

The biggest reason why most new business startups fail today can be attributed to lack of marketing. No matter how great your product or service is, if you don’t promote your business, you won’t have customers. Fortunately, this doesn’t have to be expensive, when you’re just starting out on the entrepreneurial path. An excellent book I recommend is “Guerilla Marketing for Free” by Jay Conrad Levinson. It gives several great marketing ideas that don’t cost a dime.

Some include:

Making Guarantees (money back if not completely satisfied) and offering Free Trials – These are both ways of removing the feeling of risk in your prospects eyes.

Offering Gift Certificates- An excellent gift idea for customers, prospects or friends and a great way to spread the word about your business.

Using Free Classified Ads on the Internet- Run a google search on “free classified ads” to find all of the sources available.

Designing superb business cards- Be Creative. These should be unique in design with as much information as possible about your service. Try 14 Robots Design & Print Services

Writing E-Books- In the information age, writing can help you earn instant credibility among your prospects and customers.

Writing a column in your local newspaper- Again, this gives you credibility and establishes you as an authority in your field.

These, as well as dozens of other straightforward ideas listed throughout the bookFree Web Content, will benefit any startup business lacking a huge marketing budget.


4 Ways to market your startup with no budget

Bold marketing is one of the keys to early success as a startup. Here are some tips for founders who are strapped for cash.

Gaining early momentum is one of the best ways to mitigate the risk of your startup going under before it even gets off the ground. Of course, you must begin with a good product or service, but marketing well can make or break your company.

Good marketing tends to take money, which isn’t in abundant supply for most new companies. Luckily, there are some ways you can market your new startup for little or no cash at all — and they go beyond just email blasting the press.

“Marketing without a budget forces people to put more thought into strategy because you make up for a limited budget by working smart or working hard,” said Matt Lim, marketing strategist for Procurify. “When you have limited resources, it encourages creativity.”

Here are some ways you can market on a shoestring budget.

1. Talk to people

This is the simplest way to market your business, but it is often overlooked or done poorly. Attending startup events, hackathons, and local tech group meetings are great ways to build relationships with people who could potentially become and advocate for your product or service.

This is where having a properly refined pitch comes in handy. Be sure to explain the benefits of your product, but be honest and make sure people understand the story. Above all, keep it simple.

“Remember that word of mouth is still hot,” said K. Alexander Ashe, founder of Spendology. “Have a message that can survive ‘the telephone game.'”

Don’t overlook opportunities, regardless of how small they may seem. Sometimes, even the most unassuming conversations can impact your business. David Eberli, co-founder of smart-me.com, said that every time you meet someone, you should tell him or her who you are and what you’re doing, and hand them a business card.

“That’s the way I have found our biggest customer,” Eberli said. “By drinking a beer and talking to the stranger next to me.”

2. Generate content

A good way to draw people to your company is by generating useful content about the space your product operates in. Phil Sanderson, a venture capitalist at IDG Ventures, recommends starting a company blog and posting often. UpOut, a company Sanderson funds, has a blog that provides information to underground events in New York and San Francisco.

“Their blog has a steady stream of articles about weird news, local interest stories, and city-specific cultural events and causes,” Sanderson said. “It’s also nicely designed. UpOut launched the blog only a few months ago, and already they’re seeing one million visitors per month.”

If your company operates in a specific niche space, try creating and posting how-to videos or webinars. Use tools like Skype and Google+ to chat with potential customers and answer questions about your product and the market.

You should be researching online communities to identify secondary places where your content would be a good fit. Maybe there is an industry blog where you could write a guest post, or a Facebook or LinkedIn group you could contribute to. Also, don’t forget to post in popular sites like Reddit, and use the proper sub to get your information to the right audience.

3. Don’t forget the fundamentals

When marketing your startup, there are a few foundational tools that could be helpful — the first of which is email marketing. Roger Huang, head of marketing at Flatbook, uses email services such as MailChimp to remind customers to apply to his company’s subletting program.

“We have gotten a lot of applications just by gently reminding people when our deadlines are via a mass email to our list,” Huang said.

If your company operates as a B2B entity, you always have the old standby of cold-calling potential clients. Take some time with your co-founders and mentors to develop a list of potential clients and go to work. Here, a proper call script will be essential to your success.

Also, look for ways to get your startup featured as a the new must-use product or service. If you are marketing a physical product, try pitching to a cool hunting site such as Uncrate or Outblush. If you have built a mobile app, Sanderson recommends going after a featured list in the Apple App Store.

“Apple’s marketing makes its decision independently much like a restaurant review — they cannot be influenced,” Sanderson said. “However, you can get to know them, understand their criteria (such as apps that show off the capabilities of Apple) and follow their advice.”

Sanderson also recommends building in viral features to your product, such as messaging that encourages users to tell their friends or post to social media. Gamification and contests are good ways to accomplish this, as is the promise of free upgrades with compliance.

4. Think outside the box

Almost every startup will eventually need to raise money, and how you go about it depends on a variety of factors. However, if it would be a good fit, consider crowdfunding. Eberli and his team recently ran a successful crowdfunding campaign.

“More important than the money we got was the publicity,” Eberli said. “Several newspapers and blogs have written about us. And, this was even before you have launched the product.”

Additionally, startups shouldn’t overlook the local community they are apart of. Ashe said that startups should consider sponsoring local charity events through volunteering time or tech talent to help the cause.

Original article »
Source: www.techrepublic.com

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