An Intro to Peated Whisky

Peat seems to confuse and intimidate many so here’s a quick intro to demystify one of the most controversial aspects of whiskey.


What is peat?

Peat is partially decayed plant matter found in boggy terrain. Throughout history, people have dug it out of the ground, dried it then burned it as fuel.


How does peat relate to whisky?

A key component of malt whisky production involves germinating barley grains. Heat plays a vital part in this process. Peat was once used as a fuel source by some distillers to dry out their grains. While the grains were being heated by the burning peat, some of the characteristics of its smoke leeched into the grain which then got carried through the distillation/aging processes and into the bottled product.

Nowadays, producers use more modern fuel sources to heat their barley, but a few go out of their way to expose their barley to peat smoke to create a distinctive flavor profile.


Which whiskies are peated?

The vast majority of whiskies — including Scotch whiskies — are not peated at all. Bourbons and Ryes are never peated or smoked. Irish whiskies are almost exclusively unpeated. The majority of Scotches are unpeated as well. If I were to walk into a liquor store and randomly choose a bottle of whiskey, I’d almost certainly pick a bottle without peat. By and large, when we talk about peated whiskies, we’re talking about a subset of Scotches.

The most prominent and well-known peated whiskies come from the Islay region of Scotland. Distillers like Laphroaig, Ardbeg, and Lagavulin pride themselves on offering briny, smoky and intensely flavored scotches. However, a fair amount of delicious peated whiskies are made outside of Islay and can provide different types of peated whisky experiences.


What does peated whisky smell and taste like?

Many associate a robust smoky character with peat but the reality is that not all peat tastes the same. Some peated whiskies don’t taste smoky at all. They usually have some combination of earthy, smoky, briny, vegetal or medicinal characteristics. Other descriptions can include heather, mushroom, rubber, band-aid, brine, leather, and sea moss.

Sounds slightly weird, huh? It is. I’ll be the first to admit that my tasting notes make some peated scotches seem unpalatable, yet I enjoy them immensely.


Why I like peated whiskies

Some love peat at the outset, most ease into peat over time and some never develop a taste for it at all. All are perfectly reasonable and acceptable responses. However, don’t shut yourself off from considering any peated whisky simply because it seems weird and unapproachable. I didn’t love my first heavily peated dram, but over time, I came to appreciate its unique and delicious properties.


Here’s why I enjoy peat now:

Peat adds layers of flavor and aroma. Sweet scotches are great but offer a somewhat narrow band of fruit-centric flavors. Peat often adds rich layers of earthiness and smokiness that draw me back for another sip and help me appreciate the complexities and nuances in my glass.

Peat can have a deep, visceral quality. Peated scotch is one of the few beverages that can transport my thoughts to another place and time. When I drink Lagavulin 16, I feel as if I’m sitting in a leather chair near a fire in a stone cottage near the sea. Very few other foods and beverages have such a strong influence on my thoughts and feelings.

Peat is unique and distinctive. I sometimes get a little burned out on sweet beverages – especially during chilly and wet weather. Peated whiskies offer a unique savory and complex alternative for those times when you’re not in the mood for a fruit and sugar bomb.


Where to Get Started

Lightly/Moderately Peated:

  • Benromach 10. A rare peated Speyside. Mildly sweet sherried scotch balanced out by a touch of smoky peat and woodiness.
  • Highland Park 12 or 18. This scotch has a little of everything including a nice earthy, floral, vegetal backdrop which leads to a complex and very balanced dram
  • Springbank 10. Funky (in a good way). Its prominent creamy vanilla is balanced out by rich rubbery and briny peat
  • Kilkerran 12. Floral, sherried and lightly peated.
  • Johnnie Walker Black. smooth and easy drinking with a wisp of peat
  • Johnnie Walker Green. Has a bit of everything including subtle peat in the background
  • Talisker 10. A backbone of pepper, salt, and smoke. An appropriate gateway to the more aggressive Islay scotches.

Heavily Peated:

  • Compass Box Peat Monster. Classic Islay profile but dialed back and approachable. Not a monster.
  • Lagavulin 16. Leather, smoke, and iodine. Beginner-friendly. An excellent place to start with heavily peated Islay style.
  • Laphroaig 10. Beach bonfire, antiseptic and lemon
  • Ardbeg 10. Black tar, lime, smoke, and brine. Delicious


This article was originally published here with light edits. Fourteen Robots does not own this post but we thought it was nice to share and credit the author.


Auto Repair for Your Teenager’s Car

Being the parent of a teenager is a big job. If that teenager has their own car, then that job multiplies. It is important to have an auto repair shop that you can trust with your teenager’s car.


If you decide your teenager is ready for a car of their own, then you need to make sure that your teenager is ready to take care of the car’s maintenance and other problems as they arise. Perhaps you will pay for them, but they should be the one to keep up on things. It might help you to better keep tabs on your teenager’s vehicle’s maintenance if you have your child go to a certain auto repair shop. You should especially consider doing this if you are doing the paying for the repairs. You will want to be assured of a company’s reputation, affordability, and professionalism before you choose a shop for your teenager’s car.

You may not think you really care what other people think about a business, but it really will help you to get a realistic impression of how good an auto repair business is. You will be able to ask trustworthy individuals that you know and respect. If you feel you need more information, you can also search online for more shops and even look for reviews of them online as well.

Finding an auto repair shop that does not break the bank is likely important for you as you find a shop for your teenager’s car. You might already have a shop where you take your own car that is affordable, but if not, you will be killing two birds with one stone in your search because you will have a good car shop for your own car as well. In order to accurately compare the prices of the various car shops, you will want to make some phone calls to them to ask what they charge for labor as well as what they charge for the basic services that most cars need.

Finding a professional auto repair shop is also important. If you and your family members might be waiting there, you will want to know that the waiting area is pleasant as well as the restroom. You will also want to consider whether they offer amenities like free towing for customers and perhaps a shuttle service for days when you have appointments but a broken-down car. It will be important for you to also know that your teenager will be safe being alone at the car shop. You might want to ask about the employees and whether background comes into play at all during the hiring process. You would not want your teenager being shuttled around by someone who could do them harm. Another part of professionalism is having management that can communicate with anyone about the needs of their car. You will definitely want to visit the shops in order to find out about many of these areas of the business being professional.

After looking at these areasFree Web Content, you should have quite a few things to compare. Doing this research should help you to feel more confident in your decision. Decisions are always bigger when someone we love is impacted by it.



Outrank Your Competitors By Finding Untapped Keywords

Here’s a litmus test to see if you’re a novice at keyword research (don’t hate me for speaking the truth):
Do you solely use the Google Keyword Planner as your holy bible for keyword research?
So why does this make you a novice?

Problem with only using the keyword planner is that all your competitors are doing the same thing. It’s saturated as hell. Not to mention, the tool has limited it’s functionalities over the year to only support advertisers (can you blame Google for wanting to make money?) and not for SEO specialists.

What’s the alternative?
Below I’ll explain how I discovered surprisingly effective keywords for our PR blog using a tool called Ahrefs. I’ll call them ‘untapped keywords’ from now on.

Keep in mind; monthly search volumes aren’t all they seem. You can get decent organic search traffic by targeting keywords with low search volumes. You need to know the secret to finding the winning ones. However, first let me answer this critical question. Why would you want to do this? Why go through this somewhat lengthy process to discover low volume keywords that do a bit better than expected. The answer is two-fold.

It’s easier to rank in the top 10 search positions: Research suggests that the #1 result in Google gets 30% of all clicks. #2 gets 15% of clicks, while #3 gets 10% of clicks. The rest of the traffic is usually split amongst the top 10 results. After that, you’re mostly a pigeon fighting for scraps of bread.
2. Targeting ‘purchase intent’ keywords: Purchase intent keywords are the types of searches made by people who are far down the customer funnel, and are pretty much ready to buy. These are keywords with ‘cheap’ ‘buy’ ‘purchase’ ‘order’ in them. Local SEO KWs show much intent too. Sure, they may get you only 500 new readers a month, but you’ll have a much better chance of turning these readers into customers. That’s a pretty potent combination.

Let’s say you find a ‘purchase intent’ KW with 500 searches a month. ‘Rent a Ford van in New York’
If you rank #1 for that keyword, you can expect 150 people landing on your website. That’s not many, but this keyword is so targeted, that it wouldn’t be too far-fetched to expect perhaps one in three people to buy. How would you feel about selling an extra 50 van rentals a month?

How to find the untapped keywords?

However, as explained above, the reality is that you’ll probably get MORE than the 500 monthly visitors stated by your SEO tool. The average #1 result ranks for #1,000 other keywords. Added together that’s undoubtedly a ton of traffic. Ahrefs is an advanced SEO tool, which shows you what type of traffic the top 10 results for a particular keyword achieve. It reveals what other keywords the websites in the top 10 rank for. It has a few more functionalities, but those are two of the primary ones.

There’s a multitude of functionalities on Ahrefs but here is one example of how I use Ahrefs to find those opportune keywords:
Step 1: Put yourself in your target audiences shoes and brainstorm a keyword they might type in
Step 2: Pull up the Keyword Explorer and type in that search
Step 3: Take a look at the results/ sites with the most search volume and click on kw (keywords)
Step 4: This populates a list of keywords along with the volume that generates for that specific site
Step 5: Take that keyword and input it again into the keyword explorer tool, this time you want to take a look at the keyword difficulty
Step 6: Rinse and repeat this process until you can find a keyword with decent search volume and low keyword difficulty. You can usually find gems that are related to a site’s blog.

If you’d like to learn a few more tricks for keyword research, Ahrefs has a free blogging course on blogging for your business you can register for. I have no affiliation with Ahrefs but am a big believer in the effectiveness of this tool. If you’re a bigger fan of SEMrush then, by all means, go for it! So, our fictional van rental guy, could search for ‘rent van’ in Ahrefs, find a whole bunch of purchase intent keywords based on the results, and discover how much traffic he’ll get by ranking well for it.

It’s worked well for us. Try it for yourself!


Publishers Note: This article was originally published on Reddit. It was slightly edited and republished here with the authors permission.



How to change your kids behavior

So for the last week, my nearly 5-year-old daughter had been driving me bonkers. She was disrespectful, rude, unwilling to do simple tasks and a downright brat. This is pretty unusual behavior for her, but I chalked it up to nerves about starting school in a week. I also have a ten-month-old who has decided to cut four teeth at once. So I’ve been getting no sleep, and the last thing I wanted to deal with was the daughter’s attitude.

I was crying about it to my dad last night on the phone (by the way he’s the best parent ever, never even raised his voice at us) and I was telling him that I hope the behavior goes away once she’s not nervous about school anymore.

Dad: ‘how do you know she’s nervous about school, did you ask her?’
Me: ‘well, no. However, it’s in a week, so I figured…’
Dad: ‘Wow, I’d be pretty frustrated if people made assumptions about how I was feeling all the time.’
Me: ‘But she’s not usually like this.’
Dad: ‘And you’re not usually so tired all the time, with the baby teething. I bet you’re a bit grumpy eh?’
Me: ‘I’m not trying to be grumpy.’
Dad: ‘ If she’s getting you riled up so easily when you’re grumpy I bet the results are quite different to when you’re not grumpy if you want her behavior to change, your behavior has to change.’

So today I have made the most significant effort. My daughter gets herself dressed every morning, but this morning I took the time to praise her for being independent. I asked her if I could eat breakfast with her. I praised her when I saw her helping her brother. We read her favorite book and had silly play time together. I appreciated her for wiping down the vanity after brushing her teeth. I’m making a huge effort to ‘Catch her being good.’ Also, it’s working!

She is helpful and kind. She isn’t sassing me or being mean to her brother! My home is peaceful again.
Don’t make the same mistake I did by assuming you know what’s going on with your kid. She wasn’t acting out because she was nervous about school, she was acting out because her Mumma was too tired and grumpy to invest in her.

I’m still exhausted because ya know, teething sucks. But that’s my problem, not hers.

Lesson learned: If you want your kids’ behavior to change, change yours first.


Publisher’s note: This post with permission from the author was originally posted on Reddit.



How To Sell Anything

The Biggest Factor To Why Only A Few Are Successful, And The Only Reason People Spend Money.

First, I would love to address that this article will not magically give you the ability to sell anything you want no matter the product. What I would love to derive from these posts is the ability to teach people what I’ve noticed that made myself successful in sales, and what made others successful too.

It may seem redundant to you; sure. If you are already aware of the advice that I’m spending across, fantastic. This is for the people that I’ve seen with my own eyes (I currently work as a sales trainer that on-boards new hires for different companies) that may not know about how to tackle the realm of sales. What I’ve also learned is that you can always be learning. I believe anyone who takes the time to posts valuable advice (clearly relative if you know about it or not) can always add to your sales arsenal as both a salesperson and as an entrepreneur. To start, probably one of the most significant factors to what differentiates successful salespeople and unsuccessful salespeople. What are salespeople doing that you’re not doing?


Top Salespeople Are Goal-Oriented

For people who al goal-oriented, there is a direct relation to success. If you live a goal-oriented life, you will never lose sight of your goals and your dreams. The problem is, people are the only goal oriented when they are motivated. Right when they lose that motivation, Then you know what happens next? Eventually, they give up, “life happens,” or they [insert excuse here] and cave back into their comfortable routines, finding any rational through a series of mental gymnastics finding any hole they can. Then, they won’t readdress their goal until something motivates them again. “People with goals succeed because they know where they’re going.” – Earl Nightingale, You might say: “This is common sense.” However, I’ve seen the majority of the people give up pursuing their goals when it becomes to difficult for them, and I believe this makes up for the majority of the population. When you relentless purse a goal that a majority are not, your chances of ending up more successful is exceptionally high because your sharp shooting your target – rather than hustling six months there, a year there, one week there. “How do I live a goal-oriented life then?” Make goals, and attach deadlines with repercussions. I’m asking you to use fear to your advantage. Fear is primally profoundly rooted and etched into our brains. Once you move out of your comfort zone – you will scramble to find your way back.


Fuck all that bullshit of: “Make conscious decisions to step closer to your goal throughout the day.” “Write down your goals, and you’ll remember them.” Lot’s of individuals become entrepreneurs because of the fear of being controlled by a boss. The fear of wasting their life in corporate America. The fear that they will spend the rest of their lives doing something they loathe. Lots of poor individuals become so obsessed with success (and become successful) because of the fear of being poor again. The doubt that they won’t achieve greater things in life. The fear of that same pain of being so broke, they would skip multiple meals and suffer.

You develop a discipline for yourself that will make your hungry for your goals and to achieve them. Lot’s of artists use the fear of not being able to make a living from what they love doing, so they relentlessly pursue it until it comes to life. Former fat people become so fucking obsessed with becoming jacked because of that fear of being overweight, unwanted, and ugly and the dark side it comes with it. Now, I’m not saying that this is the only way to be motivated. However, this is the single want in my experience how a lot of successful people stay on their toes. This is considered “fear-setting.” You aren’t making the money you want to be because you are a lazy fucker, it is that simple. You aren’t making the money you want as a salesperson because you don’t want it bad enough. Lot’s of salespeople who first struggle to pay rent, in fear that their lives will continue being this constant struggle – so they develop strategies to get to the point of being comfortable (where your comfort zone is). Hint: your comfort zone does not exist.


Now I can make this entirely philosophical, and advocate always practicing misfortune so you’ll both still be comfortable with being uncomfortable – but that is not the point of this post. When making your goals, it is essential for you to know how much you will earn each year, or you’ll end up with nothing just like you did a year ago.

Now, ask yourself:
“How much do I intend to earn for the next 12 months?”Write this number down. This number is the target which you will orient all your activities throughout the year. Statistics don’t lie: A Harvard study found that the 3% of graduates from their MBA who had their goals written down, ended up earning ten times as much as the other 97% put together, just ten years after graduation. A challenging goal, but realistic. Remember, ridiculous goals won’t motivate you – they will demotivate you. You will quit at the first sign of adversity. For example, take the amount of money your making now: and increase it by at least 25%. Top salespeople know precisely what they are going to earn each year. If you were to ask any successful salespeople how much they are going to earn that day, they would give you that exact number. Low performing salespeople have no idea what they are going to make. Every day is a new adventure with no compass.

Now ask yourself:
“How much am I going to have to sell to achieve this annual goal?”
After you decide your annual sales goal, break it down over the months. Then, ask yourself:
“How much am I going to have to sell each week/month to achieve this annual goal?”
Break it down to the point where you are making daily sales goals. This step is the best way (personally) how I found myself making the annual sales goal I desired. If I wanted to make six figures (tax-free), I would make a goal for myself that would look like this: $100,000/52 weeks = $1,923/week. $1,923/7 days = $275/daily. I would then wake up every morning, relentless pursuing this $275 daily goal – and eventually, give me a yearly goal of six figures.

Then, you will need to develop strategies to get to that $275/daily goal.
“How many calls will I have to make to make this daily goal?”
“How early do I have to wake up to start prospecting to make this daily goal?”
“How much should I sell my product for, to make my daily goal?”
“Who do I need to talk too, where, and how long for each prospect to make this daily goal?”
“Whom do I have to hire and what marketing techniques do I need to make this daily goal?”
When you can document everything and look at it objectively, you’ll soon be able to predict (with accuracy) precisely what you’ll have to do each day to achieve your annual goal. Force yourself with this motivating factor to follow through doing everything you’ll exactly have to do each day. Think about this about yourself: is this you, or are you that person who tries to sell “as much as possible?”


The Law Of Averages

You will have dry periods, and you will make more than you’d thought. You will have your sales highs and your sales lows. Some days you’ll make nothing – and some days you’ll make x3 the amount. If you continue to make those necessary actions to achieve your goal in sales, you will eventually make that annual goal on schedule. As you make it a habit, you will train your subconscious mind – it will further alert you to new opportunities, and give you the “right” ideas to get to your goal quicker. Your subconscious mind will help you better read your prospects face, smell bullshit a mile away, and even further distinguish if an opportunity is also worth your time. Your mind will always help you perform at your best – in the pursuit of your goals. When you have a positive self-concept about yourself and are goal oriented – you will always have the right things to say, at the right time, in the direction of your goals. When you set goals for yourself, you will be amazed what’s possible.

How Setting Goals Outside Of Sales Will Further Lead You To Sucess

“I have a daughter, and I want to show her what success looks like. So, I’ll [insert all your actions here]” “I want my family to be happy finally.” “I eventually want to enjoy life a lot more than I am now.” Using additional facets of goal setting outside of sales will give you the motivation to bounce back and continue pursuing your sales goals. This is sort of like a system of checks and balances.

When you’re aggressively trying to sell your product; will the person with only one obligation/goal succeed, or will the person with 50 different goals/ commitments accomplish? More reasons, more desire. After you have your mental blueprint set up and have a goal that you will relentlessness pursue; you’re ready to further build on your sales foundation to become one of the top salespeople in your field. I firmly believe the biggest, number 1 rookie mistakes amateur salespeople make (and still are making) is…the inability to figure out their customer’s needs by asking questions for them to take action.


The Two Reasons People Buy

Desire for gain. Fear of loss. The desire for profit is the improvement within their life, of some kind. Your job is to help your prospect understand how much better his or her life would be with your product, to the life they are living now. Prospects are afraid of wasting their money. As prospects become familiar with the market which results in becoming more cautious of what they buy, they fear will lose if they purchase if there is no real value behind it. This is called Loss Aversion. People generally prefer to avoid losses than to acquire its similar gains.

It is better not to lose $5 than to gain $5. The Prospect Theory, which is research done by both Daniel Kahneman and Amos Tversky, found out the psychological value of losses and gains indicated that people might have a loss aversion ratio of between 1.5 and 2.5. This means a loss that is identical in money terms to a gain may be valued up to 2.5 times more than the benefit. People hate losing more than winning. What is the key that makes successful salespeople close more sales? Salespeople can demonstrate both. Your job will be to both: find if that individual will gain from the product or service (desire for gain), and how much worse off he or she will be if they don’t act (fear of loss).


The Psychology Behind Why We Take Action

Every action we take is based on a motivating factor to take that action. Simple as that. People buy products and services because of two main reasons:
1- They feel as if they’ll be better off in life after purchasing your product
2- They have so much “fuck you money” so they can spend all day and every day because money is no factor to them.

Rarely you’ll get the second reason. It’s happened to me a couple of times, but it probably made about under 5% of the sales throughout my sales career.


There are three actions a person can take in the realm of sales:

They can buy from you. They can buy from a competito. They can buy nothing. Understand, you are ultimately signaling to the prospect that they are better off with your product, than without. Your product must serve as a solution to their lives since they’re looking for one. They then will be willing to give up a portion of their freedom (money) to find whatever solution they are looking for.


The Human Desire For Freedom

Also, it will help if you understand that money does not exist. Money is a medium of exchange to buy people freedom.
Money is a fiat. Money has no value behind it. Most people traded their time and labor for their hard earned “money” which they will use to exchange for a product or a service that will help them give them a degree of more freedom or an improvement in their lives.

If prospect buys a product that has no value to him or her, they’ve just traded a portion of their life away for a product that gives no value to their lives. For the majority of people who understand that they’ve worked hard for their money – there will always be some buying resistance. An individual always wants to get the most out of what they buy, so they look for a product that gives them the most benefit and satisfaction to their lives. In economics, this is called marginal utility. If you put a product out on the market, it is already assumed that your product is at it’s best price and quality. A mistake I’ve seen is when salespeople reinforce the product by saying: “Buy my product because of the price and quality!” Sure, you are a salesperson, but it it’s most literal definition. You are an individual who sells goods or services to other entities, but you’d probably not be a very successful one.

Finding Your Customers Needs

To help your prospect both not lose – and for you at the same time win; you need to see if your product or service will bring value to them at the point in time. How do you do this? You need to ask a plethora of questions – the more specific, the better, to dig out precisely why the customers want to buy your product or service at that current sale. Let’s put this is an example in simpler terms, using a scenario in car sales. Prospect A just graduated college, just signed a lease for a new apartment next to his work office and wanted a car that is both sufficient and economical to get to work every day. How did you know this? You asked about who he or she was, their background, and why they were shopping for a car at that time.

Do: ask questions.

Here is are two scenario that I’ve seen destroy salespeople, so you can better understand this concept.
In the first scenario, prospect A walks into the dealership. You, as a salesperson, make commission off the cars you sell and want to make as much money as you want: so what do you immediately do? Start asking the prospect questions and immediately show him or her the newest car out, substantially wasting time forcing information about a car (that they gave no indication that they were interested in it) down their throats. He or she looks at the price tag, sighs, and eagerly waits for an opportunity to tell you that they’re not interested. Then, after an hour of the salesperson talking, he or she stops and says: “So, what do you think?”

Little did you know, he or she just graduated college and isn’t looking for a big-ticket commitment like that car. He or she was looking for an economical vehicle that they could afford, to take them to and back from work each day.
You are out a sale and a precious hour of your time. What you could have done:
You could have shown him or her a used, cheap economical car which would have potentially got you a sale if you understood your prospects needs first. As addressed in Part 4, you have a daily goal to hit, and you only have 24 hours in one day. You just wasted an hour of it. What makes you think someone would want to buy your product? Because you like it? Because it’s nice? Because you are making a living off of it and you have no choice? No. People buy your damn product because it has to align with their goals during that given time. If a wealthy individual walks in and you used the same tactic and made a sale without asking a question, you got lucky, friend.

After that sale, you’ll subconsciously look for clues that signal wealth. When you make enough sales to wealthy people, you’ll start to be hyperfocus to prospects upon the way they dress. They way they speak. What that currently drive.
Then, through trial and error, you’ll (hopefully) realize to sell cars to people who can afford it and to sell other vehicles to people looking for cheaper alternatives. You’ll also understand people who are a waste of your time. In the second scenario, let says a salesperson is trying to sell car insurance.

That salesperson might spend the time to talk about its affordability, how it’s better than it’s competitors, the reputation of the company, or how cheap it is. Sure, this is all important. However, this is not the sole reason why a customer will buy car insurance. He or she will buy it, for peace of mind. A simple strategy you can use when identifying new prospects: “Do you feel the need to keep your car safe and secured – with a peace of mind and 24/7 support, spending as little as possible?” If the prospect does not say “Yes!” immediately, you will not spend any more time trying to convince him or her. If he or she is feeling relucted to secure their car, they won’t care too much in case of an accident. Learn to ask questions and discover your customer’s needs for them to take action, or to figure out if they’re worth their time.

Reasons Why People Purchase

Once you find the right motives to why they are purchasing your product, it is usually the individual:

  • View a purchase of your product as an accomplishment or an item that represents their status
  • The product your offering either makes or saves the individual money
  • Security (to become safer)
  • The appeal after the purchase to being liked, accepted and respected by others
  • If your product can enhance health & fitness (high levels of energy and/or attraction)
  • Gives the prospect power, influence, or popularity
  • The desire to staying “up-to-date” (need the newest iPhone, etc.)
  • The ability to give the prospect of love, attraction, sex, and companionship
  • Personal growth (learn new skills or a permanent transformation)


People Are Ruled By The Sensual And The Visual; Logic Always Comes After All buying decisions are usually emotional, based on what they see and how it makes them feel. People justify their decisions logically and typically decide emotionally. Humans have an array of emotions – but the most important feeling operating at the particular moment will determine what that person will act upon at that time.



This post was originally published on reddit with permission from the author and is part 2 of 3 of his series. Fourteen Robots did not publish the first or third of this series as we think this packs the necessary tools to get things moving in the right direction. If you want to read the rest of it, click on reddit link above.

10 Ways to Make Your Sales Brochures Effective

Effective brochure design is a mixture of great visuals and great content. There are some general rules for making an effective brochure design listed in below:


Get the pencil out and begin mapping out

Before you also consider switching on your computer system or getting in touch with a graphic designer, take a seat and think of what it is you desire from your brochure. Pick up a pen or pencil and design some plans that you desire from your brochure. Hold a conceptualizing session with partners to see what instructions you ought to concentrate on with your style.


Know your target market

Brochures resemble other kind of advertising and marketing because you will just leave it what you place in. Do not design a brochure that you and just you like; bear in mind your consumer. Get the input of some clients and determine what they wish to know about in regard to your services or items. You have to think of designing a brochure that your target market will wish to check out.


Remember your brand

A brochure can typically be an expansion of your brand, so ensure to consider your core brand worth when making your brochure. Always remember your brand colors and font styles and just how these are to be utilized. This will enable your clients to identify the brochure, specifically if you go to a seminar or exhibition. It will also allow your target market to turn into a lot more accustomed to your brand overall, if all your printed advertising product has a consistent look to it.


Limit your font styles

Brand standards will often determine exactly how you make use of typefaces within your advertising initiatives, but if you have a little bit extra flexibility when it involves designing printed brochures, do not go overboard with your typefaces. It can in some cases be simple to attempt and make use of various designs and sizes of font styles to assist various regions of your brochure page to stand out. Similar to the brand message, attempt to maintain your typefaces consistent with your various other advertising and marketing product and just make use of 3 sizes– a heading, sub heading and basic text message.


Maintain it straightforward and clear

When it comes to making brochures– maintain it straightforward and clear, maybe the most essential of all our design suggestions. Ensure that your target market can really check out what it is you are attempting to tell them. Know the role that space can play in assisting photos and text message stand out, and make use of colors and message that interact and are simple to check out. If your brochure seems good but you are having a hard time to check out it, how do you believe your client will deal?


Bear in mind the relevance of your cover pages

Think about your cover page as an entryway to your store or service– you will intend to encourage clients ahead inside. The cover page must make your clients intend to find and turn the page out much more. Maintain the message very clear on your cover page and choose a photo or heading or something like a special offer, serve as a hook to earn them flick through your brochure.


Provide useful contact information

A printed brochure is generally made with the intention of marketing something, be it a service or product. If you desire the viewers to take additional activity, after that give them with the required information to determine much more, whether this is an e-mail address, website, contact number or your geographic location. Allow your target market understand where they can locate you and just how they can reach you.


Make use of high quality pictures

Make certain to utilize high quality pictures which will actually do your brand and giving an excellent service whenever it comes to designing your following brochure. Do not fall under the catch of finding a stock image online, duplicating it and utilizing it– this might turn into pixelated as well as the quality will suffer. Try to make use of special pictures where feasible guaranteeing that high quality does not suffer.


Guide the viewers through the page

While making your brochure, you should have every consumer in mind. Some consumers will be familiar with your brand whilst others might simply have found you and your services. Make it as simple as feasible for all consumers to comprehend what it is you are providing. Thoroughly plan your page design so it guides the end audience through your brochure, and will not leave them feeling confused.


Proofread, proofread, proofread

And it is essential that you do not ignore to do this; proofread. Prior to you also consider going to print with your good new brochure, ensure to check every page and confirmation it for any kind of mistakes. Get your co-workers to look over it, and if you have the estimated expensesFree Articles, invest in an expert proofreader to guarantee you brochure is ready and perfect to go.


We recommend using to get a good feel of what good brochure designs look like. And if you want to save the trouble and hire a designer to do all the work. You can always email The Publisher here.



Parenting never changes – A funny little story

Kids are like boomerangs; they keep coming home. Daughter recently went through a relationship break up and moved back in the with me. Only three weeks later and she is out on a date. I woke up to be poked in the leg @ 3.30 am: “Mum, wake up!” Very drowsy I opened my eyes as missy nearly jumped on top of me wanting to tell all about her exciting first date. I promptly told her I had only been in bed for an hour of which she was happy to say: “You’re a mum, your used to no sleep” (Palm to the forehead time). So Miss 24 yr old mouth ran for about 30 mins, I said glad you had a good time (she was very very nervous before she left). Now go to bed!! In the morning (9 am-ish) eldest daughter rings to tell me the night of hell she had with her 3 year old daughter who kept her up all night! Well says I, “wait until she is 24 and wanting to tell you all about her dates!” Reply: “NOOOOOO!!”


Publishers note: This article first appeared on Reddit and was published here with permission of the author. Light editing was involved. We salute this, and many mothers who are going through everything parents go through and survive to tell these stories to others. Our Fourteen Robots Salute You All! {–}