Top 5 Ways to be Irreplaceable and Why to Avoid Them

Becoming irreplaceable at your job is a great way to secure your job, right? On the surface, it seems entirely logical that if you are the only one who can do a job, then your company HAS to keep you for that job. Sure. While there indeed are positives to being indispensable, there are some very real pitfalls as well. For those of you who buy into the irreplaceable=security formula, here are five ways to become indispensable. Use them at your own risk!



Don’t share your knowledge and skills with anyone

If you share what you know, then someone else may be able to do your job, and you could become obsolete. They may even try to help you do your job. Don’t fall for it! On the other hand, you aren’t precisely promotable, are you? If no one can do your job, then there’s very little chance that you could move up. Well played, sir.



Don’t mentor other employees in your company culture

If you make everyone else look good, then you may not look so good yourself. If word gets out that you’re some mentor that makes other employees better, you run the risk of someone noticing and trying to get you to take on more responsibility. And pay you more money. It’s probably best to avoid spreading all those goals and company values because you could end up in a different tax bracket or something. Don’t fall into this trap!



Don’t promote a team atmosphere

Your little league baseball coach was right. There is no “I” in “team.” So if “I” were you, I would just stay out of it. The more you are seen as a “team” member, the less “special” you may seem to the boss. This could weaken the illusion that you are irreplaceable. Don’t do it. Not to mention the genuine risk of again being promotable and earning a higher income because of your team-building skills. Who wants that grief?



Don’t learn new skills or think about better ways to do your job

Again, this could weaken the commonly held belief that you are the “one.” I’m sure you’re doing just fine. Maybe even adequate. Adding new skills makes the fundamental skills not so unique after all. Start talking about new and better ways to perform your job and suddenly you are in danger AGAIN of being promoted. Not to mention the fact that you might as well insult the boss to his face because he is probably the one who came up with the job description. Unless you already practice tip #1. Then you’re ok.


Don’t ask for a raise. Ever.

Nothing says indispensable like cheap labor. If I can get a “B” player for “C” pay, then I’m all in. If you ask for a raise, you could be seen as a dissatisfied employee that only cares about themselves. Could you be any less grateful? Or you could finally start getting paid what you really deserve. Do you really want to take that risk? Oh, and employees that stand up for themselves run the risk of getting noticed. Maybe you should just keep your mouth shut.



5 Ways to Get Higher Local Search Rankings for Your Business

As Google continues to promote local listings, it’s more important than ever for your local business to rank as high as possible in search results. There are plenty of advanced techniques, tips, and guidelines across the web for maximizing your local presence but you have to get the basics down first:


Get listed

If your business isn’t listed on Google, it’s not too late. You didn’t miss the boat, but you didn’t exactly catch the maiden voyage either. Either way, all you have to do to grab your free listing is click here to get the ball rolling. Make sure you list your business with the exact name and list it in the most relevant categories you can and be specific. For example, you have a greater chance of ranking high for “Brownsville Traffic Attorney” than for generic terms like “Attorney.” Make sure every detail about your business is up to date. Hours of operation, phone number, credit cards accepted, etc. Anything that might be relevant to a potential client must be current and easy to understand.


Multi-unit uniqueness

If your business has multiple locations, make it obvious, not just stuffed into a post or a search form. Each location for your business must have a unique URL for all of your offices. Not only does this help you get noticed, but you could also actually get penalized by Google for “duplicate content.” These unique pages must have exclusive content as well, preferably content the locals will find interesting and fun. You can still promote your services and products, just make sure you mix in some original material. Google has a keen eye for multiple listings, and it affects your local search rankings.


NAP time

No, not that kind of nap. Wake up. This nap refers to your business Name, Address, and Phone number (NAP)! While each URL for individual locations must have unique content, they must also have a consistent NAP. Google’s recent algorithms for localized results makes it essential to have your NAP information up to date and consistent across all your listings. Each of these listings is known as a citation. These consistent citations tell Google that your business is legitimate and dependable. Citations just make your business appear more trustworthy and reliable to potential customers.


Think local

Make sure your website features unique, local content that provides value AND uses keywords relative to your products or services. The more local content your site features, the more likely it is that your firm will show up when someone local searches for your services. If your business is in Brownsville, then you have a much better shot of showing up at the top of a local search by merely using the word “Brownsville.” Your local speeders aren’t just looking for a traffic attorney; they are looking for a traffic attorney in Brownsville! There are plenty of ways to include the localized keywords by focusing on the places and events around your community. With a little practice and creativity, you can quickly learn how to engage potential customers by talking about their community AND your business.


Rave reviews

According to a recent study from Conversion Sciences, 63% of the time, Google’s top three local listings are ones with the most reviews. So it’s important not only to have good reviews but also important to have a lot of reviews in general. Your local customer cares about reviews, and so does Google.

So how do you get these reviews? You ask for them. Check out our next week’s post on how to get reviews.



5 Benefits of Effective SEO

Search Engine Optimization, SEO, is a term that means how, and where, your company shows up when potential customers search for your service or product on the internet. And it’s not just for online businesses either. Brick-and-mortar stores can take advantage of the recent surge in local SEO trends to make their business stand out in their community. Here are five benefits of effective SEO that can help you grow your business.


Brand Awareness

Brand awareness is a simple concept: Potential customers search for products and services on digital devices, such as a laptop or cell phone. These devices use search engines that provide results. The top results are most often the ones customers click on first and more often than not, the ones where they spend their money. Effective SEO increases the chances that your company will rank higher, be seen as more of an authority and increase the chances of that potential customer clicking on your business. The more often your website shows up in, the higher rankings, the more often potential customers will click your link. They will see your content, learn about your company, and help build your brand again and again.


Website Usability

Effective SEO not only impacts how, or if, your potential customers find you, it also makes your website more accessible once they click on your link. The combination of SEO and the right keywords changes your site’s structure to create more appeal for your target customer. This dual-action of effective SEO makes it easier for customers to find your website, gain value by browsing around, and it makes it easier to find exactly what they are looking. The easier it is for customers to navigate your website, the easier it is for them to find your great content, understand your services, and make the decision to do business with you.


More Traffic

No, not the kind that makes you late for work, the kind that brings business to your website. Traffic is the holy grail of just about every online endeavor, from social media marketing to search rankings. More traffic simply means that more potential customers are exposed to your brand. Think of it like the adage about door-to-door salesmen: The more doors you knock on, the more sales you will make. More exposure = more customers


Cost Effectiveness

SEO is arguably the most cost-effective type of marketing you can use. Effective SEO helps you reach customers who are specifically looking for your services or product. That means they find your company at the very time they are ready to make a decision. That means qualified, ready-to-buy leads right on your doorstep. That means every marketing dollar you spend on SEO will be effective in growing your business.


Easy to Track Results

SEO is simple to monitor and easy to measure using (often free) analytics apps from Google and other vendors. That means less time trying to figure out if your SEO is effective and what to do if it isn’t. Ranking fluctuations, keywords used by searchers, demographic information, how people find your site, traffic trends, and more allow you to see what works, and what doesn’t.




Low Tech Marketing: 5 Old-Fashioned Strategies That Still Work

If you are a small business with a physical storefront and/or an internet presence, you probably know at least a little bit about online marketing. Social media, algorithms, keywords, SEO. The list goes on and on. It all seems to change faster than you can keep up. But most of this cutting-edge marketing is based on the proven marketing methods of generations past; it just has cooler-sounding jargon and a modern facelift. In the digitally driven business environment, it’s easy to forget those tried and true strategies that worked for the village bakery and the candlestick maker! It’s easy to forget that many successful companies were built on what may now seem like old-fashioned marketing strategies. But they worked back then, and they still do. Here are five low tech strategies that have been business marketing staples since cave dwellers sold fire and the latest club.


Customer referrals

Customers are people, and people buy from people they like and tend to tell other people. Word of mouth, recommendations, whatever you want to call it, if you take care of your customers, they will take care of you. Acknowledge and reward your customers for their referrals and they will keep sending you new customers.


Community involvement

Whether your business is on Main Street or Facebook, you are a part of a community. Giving back to the community that helps you make your living is just good business. From sponsoring a little league team to hosting online events, the more you get involved, the more you will prosper.


Always be marketing

Your customers and your future customers may know you are there, but you have to remind them over and over. Handing out business cards, offering coupons and specials, engaging in forums and other social media; the opportunities are almost infinite, and you should always be on the lookout for new ones.


Customer service

If you don’t take care of your customers and make sure they know without a doubt how much you appreciate their business, then someone else will. Excellent service will never go out of style or lose it’s impact and is one of the most inexpensive, low tech marketing tools you will ever use. From a sincere “Thank you.” to a not so profitable product replacement, your opportunities to serve your customers and show your appreciation are easy to find on a daily basis.


Always have integrity

It’s not always easy, or profitable, to do the right thing. But your customers buy from you in large part because of who you are and what you and your business stand for. Ethical business practices, fair prices, and quality products are expected and often go unnoticed. But lack of integrity will get noticed every time, and your customers will punish you by taking their business, and their money, somewhere else.

From the Publisher’s desk

Dos – Quality and Flavor owners/brothers (shown in cover photo) Israel and Raul Cepeda at their restaurant on Grand Opening November 2017. Their restaurant is home of the Discada Burger. Their customer service has been impeccable, their food is a reflection of their brand name “Quality & Flavor” and they are keeping their customers happy with examples of great traditional marketing and service. Check out their site at, visit their restaurant and try their Discada Burger.

Below are two interviews we did separately for each of the two owners. This is almost raw recordings which give you an insight into opening a business (not just in the restaurant category).

Location: Dos – Quality & Flavor – 



Audio-Technica Turntable

Just take those old records off the shelf…” Bob Seeger had it right. It’s time to pull out all those old records and spin them on this modern version of the turntable. The Audio-Technica Turntable uses fully automatic operation and can handle 33-1/3 or 45 RPM records just like traditional turntables. The anti-resonance die-cast aluminum platter is designed to produce clear, undistorted tunes with a variety of output options.

The belt-driven stereo turntable is a beautiful blend of old and new. You’ll find all the usual controls and adjustments just like on your old record player, but with a digital twist. This turntable can be connected using traditional wired connections to speakers, or you can connect it using Bluetooth wireless technology giving you plenty of options for listening. The built-in pre-amplifier ensures crisp, clean sound no matter what output you use.

Keep the vinyl AND cut the cord. This digital set-up lets you connect up to eight different devices like speakers, headphones, or any other Bluetooth device. Once you connect your devices, the turntable stores your connections so you can easily change from one output to another. Imagine being able to set up the turntable in one room and listen to it in another, all without the hassle of wires and cable.

So it’s time to dust off those old records on the shelf and take your ears on a nostalgic journey to a time when vinyl was king. There’s just something about the mechanics of playing a vinyl record and the unique sound that only comes from a turntable. Audio-Technica makes it easy to listen to records when you want, where you want. Whether you use wired tower speakers for window-shaking rock-and-roll or a Bluetooth set of headphones for some alone time, this turntable makes it easy to listen to your records any where you like.

Buy it for $180


Audio-Technica Bluetooth Turntable

Brian Tart is a freelance writer who enjoys telling stories with a message. Find out more at

Eachine Quadcopter Drone

Who doesn’t want a drone? Are they practical? (Maybe) Are they necessary? (Could be) Are they fun? (Absolutely!) Most of us know how big the drone industry has gotten and there are some pretty impressive drones out there with lots of bells and whistles. But if you’re not ready to drop several hundred dollars or more for the drone experience, read on to see why the Eachine E55 might be just right for you.

The Eachine E55 Quadcopter, weighing in at only 45 grams, is a pocket-size drone that is affordable enough for just about anyone that wants in on the fun. Small in size but big on features, this tiny quadcopter is the perfect introduction into the drone world.

  • Foldable. The foldable arms reduce the size of the drone to about 6 x 5 inches making it portable and easy to carry.
  • Altitude hold mode function. This feature provides stable flight while you learn the tips and tricks of being a drone pilot.
  • Pointing flight function. Using the compatible app, you can draw a flight plan right on your phone and the quadcopter will follow the route.
  • Wi-fi function. This function lets you use APP and APK systems to take videos and pictures with real-time transmission through your phone’s camera.
  • Remote control. With anti-interference protection, the remote provides smooth, flexible controls that will have you doing flips and rolls in no time.

It’s easy to learn how to make your quadcopter rise, fall, and hover. As you fine-tune your piloting skills, you can even do a 360-degree roll-over and other aerial acrobatics with the push of a button. So if you’ve been wanting a drone but weren’t ready to shell out a bunch of cash, this tiny little quadcopter will let you get in on the fun of piloting your own drone.

Get it for $78

Brian Tart is a freelance writer who enjoys telling stories with a message. Find out more at

The Cube Pico Projector

We are all familiar with mobile media. From smartphones to tablets and laptops, it’s pretty easy to watch a movie or a funny YouTube video on the go. But the price for all that mobile media is that we have to watch it on tiny screens. Not anymore. The Cube Peojector has got you covered.

The projector market is not a new one by any means, but The Cube is different. It’s designed to be just as mobile as the videos we watch. The 2-inch portable projector works with phones, tablets, laptops, and gaming systems to give you big screen capabilities wherever you go. Big as in up to 120 inches.

Compatible with HDMI and MHL devices, The Cube transforms the screen in your pocket to a mobile movie theater. The included remote control and flexible mini tripod make it easy to set up and use your pocket projector whether you are sitting in your den or on an overnight camping trip. All you need is a wall or even a bed sheet for a screen, and you’re on your way.

The rechargeable projector has a battery life of 90 minutes, more than enough to watch most movies or catch up on your favorite videos online. It’s made with a lightweight aluminum housing for portability and durability, and the bright LED bulb has a lifespan of 20,000 hours. That’s a lot of videos and movies!

Imagine being able to pull The Cube out of your pocket, connect it to your phone and show friends and family all those pics from your trip to the Grand Canyon on a giant screen. No more bunching up on the couch straining to see the pictures on that tiny phone screen. With The Cube, everyone can sit back and enjoy the show from any seat in the room.

Buy it for $250

Brian Tart is a freelance writer who enjoys telling stories with a message. Find out more at

Qwerkywriter Typewriter Wireless Mechanical Keyboard

The Qwerkywriter Typewriter Keyboard is a unique, fun alternative to the boring, plastic keyboard you are probably using right now. This heavy-duty mechanical keyboard features vintage inspired round typewriter keycaps just like those dependable old typewriters. The mechanical switches and all metal construction combined with the automotive strength chrome accents and glossy black keycaps make the Qwerkywriter Keyboard durable and beautiful.

There’s just something about that sturdy, clicky sound that takes us back to another era. It even has a return lever just like mechanical typewriters that acts as the ENTER key that makes the experience even more fun and functional. If you’re not familiar with using a mechanical keyboard, you will find the clicky feedback offers a more accurate typing experience and is simply more enjoyable. The nostalgic design, sturdy construction, and classic beauty of the Qwerkywriter combine the best of the old and the new into a functional piece of art.

While the Qwerkywriter Keyboard looks like it came from another era, underneath all that sturdy construction and beautiful design lies modern technology. The integrated table stand lets you use the Qwerkywriter with tablets as well as a desktop for greater flexibility. Accommodating tablets up to 10 inches, this keyboard is as versatile as it is unique so you can use it with all your devices that use a keyboard. The return lever is even programmable to remember up to five characters. The built-in Bluetooth technology lets you connect the keyboard to any Bluetooth device, and the available USB Bluetooth dongle ensures full compatibility.

So if you want a more satisfying typing experience and you enjoy the classic designs of days gone by, the Qwerkywriter Keyboard is a perfect fit. Whether you are writing the next great American novel or simply sending an email, this keyboard brings fun and functionality to your writing.

Buy it for $290

Qwerkywriter Typewriter Wireless Mechanical Keyboard

Brian Tart is a freelance writer who enjoys telling stories with a message. Find out more at

5 Things Your Mother Never Told You About Being an Entrepreneur

Oh the glamour and prestige of being an entrepreneur! Setting your own hours, picking who you work with and who you don’t, running your own show…these are what a lot of us think of when we dream of the life of an entrepreneur. All you need to do is find that one big idea and you’re on your way. But take it from those who have gone before you: Being a successful entrepreneur is more about hard work and hanging in there than it is about big ideas or being smart.


There are a lot of things that go into creating success. I don’t like to do just the things I like to do. I like to do things that cause the company to succeed. I don’t spend a lot of time doing my favorite activities.”

-Michael Dell, Founder of Dell Computer


Sometimes, what we want to do and what we should do are very different things. Nobody said the road to being a successful entrepreneur would be fun, but there are many who said it would be rewarding.


“If you just work on stuff that you like and you’re passionate about, you don’t have to have a master plan with how things will play out.”

Mark Zuckerberg, founder of Facebook


Passion for what you’re doing goes a long way. If you have passion, the roadmap for success doesn’t have to be perfect. Let that passion tell you where you need to go.


“I’m convinced that about half of what separates the successful entrepreneurs from the non-successful ones is pure perseverance.”

Steve Jobs, co-founder and CEO of Apple


There are plenty of good ideas, and plenty of smart people in this world. If that were enough, then there would be a lot more success stories. But there aren’t, because so many would-be entrepreneurs just weren’t able to hang in there.

Steve Jobs - Stay Hungry Stay Foolish

“For all of the most important things, the timing always sucks. Waiting for a good time to quit your job? The stars will never align and the traffic lights of life will never all be green at the same time. The universe doesn’t conspire against you, but it doesn’t go out of its way to line up the pins either. Conditions are never perfect. “Someday” is a disease that will take your dreams to the grave with you. Pro and con lists are just as bad. If it’s important to you and you want to do it “eventually,” just do it and correct course along the way.”

Timothy Ferriss, author of The 4-Hour Work Week


There are a lot of seemingly good reasons you should wait to start on your entrepreneural journey. But these are usually just excuses. If you wait until you’ve got it all figured out, then you’re too late.


“Timing, perseverance, and ten years of trying will eventually make you look like an overnight success.”

– Biz Stone, co-founder of Twitter

We all hear about these amazing success stories, especially in the digital world, that seem to come out of nowhere. What we don’t hear about are the time, effort, and hard work that are inevitably behind most of these success stories. You have to do the work if you want to hit the goal.


For more inspiration, feel free to head over here for even more helpful quotes. For more business articles, head here.

Brian Tart is a freelance writer who enjoys telling stories with a message. Find out more at