10 Reasons Your Business Should Have a Blog

  1. A blog is a simple, easy-to-use platform for connecting with potential customers. It’s a great way to share relevant and timely information with a lot of people and let your business, and your personality, shine. It’s a direct communication channel that lets you connect on a personal level like never before.


  1. Your blog fuels search engine optimization (SEO). Search engines love recurring, valuable content and will reward you for it. The more you blog about not just your business, but your community in general, the better. With Google’s newest search engine algorithms focusing on local listings, brick-and-mortar businesses can benefit just like digital businesses.


  1. 70% of businesses who blog acquire more customers, according to a HubSpot survey.  That makes sense if you stop and think about it. People love to do business with people they “know,” and blogging is a good way for them to get to know you and your company.


  1. Your blog is the heart of all of your marketing efforts. It’s fodder for Facebook, Twitter, LinkedIn, email newsletters, e-books, etc. Your business blog can share posts that your customers will love along with your original posts.


  1. It gives your company a voice. A blog creates a place to talk about new products or services, comment on timely news topics or trends, and share things that are unique to your community. It’s also the place to let your brand’s personality show what you’re all about.


  1. Writing a blog helps you share your expertise. How else will you position yourself as a subject area expert and authority on the services or products you offer? Customers appreciate the time and trouble it takes to give them a how-to or some other type of post relative to your services or products.


  1. A blog creates a two-way conversation with customers, prospects and other businesses. It encourages interaction and comments that strengthen your ties with your audience online and right next door. Not to mention the valuable feedback that can help you improve your offerings to give your customers more of what they want.


  1. Your blog is the ultimate public relations platform. You don’t have to wait for the local paper to run a press release or some other sort of promotion. Do it yourself with your blog! Get some press! Who better to promote and talk about your products or services than you?


  1. Blogging builds confidence, relationships, and sales. Customers will come to look to you as a reliable resource for information in your industry. When they’re ready to buy, they’ll think of your company because they are already familiar with you and your business.


  1. You can tell your brand’s story. A blog is a great place to offer more insight into your company, philosophy, employees, and ideas. Tell your customers why you’re in business and how you can help them. Give them something of value, and your blog will open the door wide to more customers and more sales.



Digital Customer Journey Mapping: What It Is and Why You Should Care

Today’s customer is not that much different from previous generations. They still want to do business with companies that have their wants and needs at the core of their offerings. They expect an excellent customer experience, and they expect value for their money. In the digital age, there are more choices for your potential customers, and the competition increases every day.

If you want to compete today, and tomorrow, it still comes down to the old marketing adage: Know your customer. That’s what customer journey mapping does. It helps companies know their customers so they can design a great customer experience from beginning to end.


The Map

The customer journey map is a visual blueprint of who your customers are and how they interact with your company and website. The map will break down every step your customer takes and allow you to fine tune all those steps. The goal is to make your customer’s journey easy and painless from beginning to end. A good customer journey map contains information about who customers are, what they want and the best way to interact with them.


Here are some of the key parts of a good map.

  • A graphical representation of the entire customer experience in a step by step arrangement
  • A breakdown of every “touch-point” between the company and the customer
  • An objective list of obstacles that the customer may face on their journey
  • A clear understanding of opportunities to reinforce the relationship at critical steps in the journey

The Guides

A well-developed map will help your customers on their journey to finding a great customer experience with your company, but that’s just the beginning. These travelers will also need knowledgeable, caring guides who know the terrain and the traveler.

These guides are your sales teams, marketing teams, and service teams. Each can guide the customer experience with their unique expertise and experience. But, while the different teams each have their own roles and responsibility to the customer, the overall interaction must be consistent from A to Z. When everyone knows the customer and understands their journey, it becomes easy to make sure there are no obstacles to trip things up.


The Tools

To create your customer journey map, you will need the right tools. You’ll need patience, a thick skin, and the willingness to change. But the most important tool will be customer research. You must know your customer to tailor their experience and the best way to understand them is to ask. There are a lot of ways to get this data, and you will find that customers are happy to provide it.

Customers will be glad to tell you how they feel if you would only ask. Good surveys ask the most relevant, and revealing, questions possible. A great way to get your teams and your customers acquainted, provide value for the customer and gain essential data in the process. Social media interaction. You can find out a lot about what customers are thinking by taking the time to check out their communication in social media. Like Captain Kirk always said: “Engage.”

Customer journey mapping takes a lot of time, research, and collaboration. From management to customer service reps, the ability to align an entire company to best interact with customers will increase customer loyalty and position your company to be the first choice every time.

Know your customer and they will know you!



How to Find Great Hourly Employees

Where’s the first place you go to find hourly employees? Indeed? Career Builder? Monster?   Craigslist? The chances are good that one or all of these are your go-to platforms when you need to fill a position.


But they are just the tip of the potential employee iceberg. Especially for front-line candidates. The workforce of today is just different than past generations, so your hiring process better be different too.



Know Your Candidates

The days of the 40 hour work week, full benefits and job security might as well be sitting in the “Museum of Ancient Work Rituals” or some other dusty place. The candidates you will find today no longer buy into the all-powerful, rewarding and loyal company where mom or dad worked.


The workforce today is looking for something different than the generations before them. Quality of life and flexibility in a job position are not only attractive; they are prerequisites. According to a recent study by the job site Monster, many hourly workers prefer 30 or fewer hours per week and lack of benefits is not necessarily a deal breaker.



Today’s job seekers want a job that fits them, not the other way around.

Keep in mind that while your company is checking out candidates on the internet, those same candidates are checking your business out as well! Your potential candidates crawl forums and other social media to see if your company is a place they may want to work. These are the same sites and applications you need to be on to find your next employee.


Just like your potential recruits are different than they used to be, your interviewing process has to follow suit. You can’t just interview anymore; you must have a conversation. Be realistic about the position and other relevant factors. Solicit feedback from your candidates on where they have been and where they are going. The more you “converse” and the less you “interview,” the more you will learn. The more you listen, the better.



Know Where to Look

You can find good candidates on the favorite job sites, but they feature only a small portion of the available work pool. To increase your odds of finding that “just right” hire, you better go where a lot of your potential employees go. Google+, Facebook, Twitter, and other social media channels are where today’s candidates hang out.


While we are firmly in the “digital age,” there are plenty of candidates to be found with some of the “old-fashioned” ways of recruiting. Whether online or in your own neighborhood, the most promising candidates are the ones that are already working. That guy at the convenience store who always has a smile on his face. THAT’S the guy you want to look at. The woman at the grocery store who knows where everything can be found and is glad to show you. She is a candidate worth checking out.


And don’t forget networking. Your neighbors and friends probably knows someone who is dependable and reliable and needs a job. Let everyone you know that you are always looking for good help.



The Top 5 Deadly Design Sins of Small Business Websites

Grammar and Spelling

It seems like the sheer number of readers available for any given website would lead to getting a message just right, but we have all been to sites that just aren’t quite up to par in the grammar and spelling departments. Why editing and proofreading seem to be less critical in digital content than traditional mediums is up for debate, but it still matters to most of us. At best, it weakens the message and hurts the credibility and trust of whoever is promoting the message. At worst, like the unfortunate typo on a McDonald’s sign in Hartford Connecticut, failing to proofread can change the message entirely. Would you eat at a place that sells an “Anus burger” when what you really want is an “Angus burger”?



Not responsive like vital signs or some other dangerous situation, but in the digital sense. In the digital world, your customers expect your presence on the web to be accessible across a broad range of devices, and they want an easy-to-use interface whether they are on their phone, tablet or computer. If you care about getting your message across to your customers as often as possible, with minimal effort on their part, you can’t afford to have anything less than a responsive website. Just like in those emergency room dramas with the nurse screaming “He’s not responsive!”, a nonresponsive webpage leads to pretty much the same result. RIP!


Consistent, Professional Presentation

Those flashing banners and cutesy animations are annoying and amateurish. Your graphics, fonts and other design elements must be consistent and polished, not something put together by your neighbor’s 13-year-old Instagram whiz. Your customers want things as easy as possible, and that means easy on the eyes and the brain. Don’t give your customers tricks and treats, just provide them with the message. Consistency in your visuals and your message make your company easy to recognize, easy to remember and trustworthy.


Relevant Content

The days of keyword stuffing, fluff and filler are gone. Google realizes this and frequently changes its search algorithms to reflect that your customers demand relevant, valuable content and won’t put up with anything less. Not only does Google and other search engines reward websites that provide relevant, original content, they also penalize sites that don’t. So if you want your customer’s attention and their money, then you better provide useful information in your content. If your content isn’t relevant, then neither is your website.


The User Experience

Successful companies make it as easy as possible for their customers to connect to and learn about a company, their services, and their products. Customers want to do business with companies that understand the value of their customer’s time and if those companies want that hard earned money. If I have to fill out a form just to find out if I want to do business with you, I’m already gone. Show me you care. Make it easy and I just might become your next customer!



Ageism in The Digital Age: Marketers are Missing the Boat

The Forgotten Demographic

Ageism. Merriam-Webster defines it as “prejudice or discrimination against a particular age-group and especially the elderly.” From marketing campaigns to the job market, the “elderly” are facing an all but ignored discrimination crisis.


Known collectively as the “baby boomers,” basically 50 years old and up, this is a 75 million strong demographic. And they are living in a world where they seem to be devalued in comparison to the younger Millenials and Gen Xers, the prime marketing and labor force targets in today’s digital age.


The “humorous” depictions of this age group in everything from birthday cards to sitcoms reinforces the stigma of being older and are typical examples of how society seems to accept an often undeserved portrayal of aging. The bias against LGBTs, women, the disabled, and minorities has been slowly improving over the years, but the prejudice against the aging population continues to be either widely accepted or, at the very least, widely ignored.


Old. Feeble. Absent minded. These are just a few of the descriptions that seem prevalent when it comes to most people’s thoughts on the older population. The respect for older members of society that was commonplace before the baby boomers is simply not there anymore. Marketing initiatives seem to reflect that same attitude because the financial value of this demographic is greatly under-appreciated, especially when it comes to targeted marketing.



Marketers Are Missing Millions

Marketers are missing out on millions of potential customers, and millions of dollars of revenue, by undervaluing the older demographics. These consumers have plenty of money to spend and are willing to part with it, often for higher-end products and services. But marketers just don’t seem to get it. They continue to change their marketing efforts to keep up with the often fleeting desires of the younger generations with emptier pockets.


A recent article featured on the AARP site says “The Nielsen study revealed that “less than 5 percent of advertising dollars” target adults ages 35 to 64, and cites age 49 as the “cut-off,” when many marketers stop courting customers. When boomers reached middle age, says Lori Bitter, president of The Business of Aging, a consulting firm in Alameda, CA., advertisers decided “they weren’t relevant.” Who would be foolish enough to consider all those potential customers and all that money irrelevant? Marketers, that’s who!


Marketers seem to be fascinated with the younger demographics like Millennials, in particular, seemingly unaware that the older population typically has more disposable income and is more likely to purchase high-ticket items. This dismissal of the baby boomer generation is undoubtedly a costly stance to take considering there are 75 million potential customers just waiting to spend that disposable income.




The Quick and Easy Guide to Getting More Online Business Reviews

Customer reviews are more critical than ever with Google’s increased emphasis on local marketing.   So it’s important to have good reviews but also essential to have a lot of reviews in general. Your local customer cares about reviews when looking for a business, and so does Google. Getting reviews really isn’t that hard, and it doesn’t require a lot of time if you put in a little effort up front and use some basic automation. All you have to do to get a review is to ask!


Send an Email asking for feedback

This one is easy to automate, and there are plenty of services that are reasonably priced. First, make sure that getting the client’s email address is a priority every time they land on your site. Then set up an email that automatically goes to your clients at the conclusion of each transaction. These emails should be personalized and reflect your company’s brand or personality. Of course, you always want your sincere appreciation for their business to be the foundation of these emails. With a little practice, you can quickly learn how to include promotions of other products and services without coming off as too “salesy.”


Set up one of those easy-to-use rating forms

Make it quick and easy for your customers to rate your business by providing a prominent web form front and center. Make sure there is a field for comments and if you want to get a little more advanced, you can offer an incentive for leaving a more detailed review. Think coupons, free report, etc. The key is to make it so easy to rate your business that customers don’t feel inconvenienced. And don’t be afraid of low ratings. You won’t always get five stars and gushing gratitude, but you WILL still get something that can help you improve your business. You need to know about your customer’s bad experiences just as much as the good ones. Think of it as a free way to get valuable data about what your customers like and dislike.


Leverage the power of review sites and other social media

If you are using a web-based form or some other rating application, make sure you tie it to the favorite review sites, Facebook, etc. When a customer rates your business with stars, numbers, or whatever other measurements you choose, you can automate a pop-up to direct them to external sites. Don’t overdo it though. Just give customers a couple of choices to make it simple. Something like Facebook and Yelp or Google and Yelp. Make sure the pop-up links directly to your business listing on the sites you select. Remember, you have to make it easy.

What’s that you ask? Why would you want to send a disgruntled customer out into cyberspace to spread even more bad news about your business?


You don’t and you won’t.


That’s the beauty of automating things. If a customer on your website rates you less than 4 or 5 stars (or whatever parameter you choose), they don’t get the pop-up. What they do get is a prompt asking them to contact your business directly to resolve any issues. Pretty nifty, huh!

Top 5 Ways to be Irreplaceable and Why to Avoid Them

Becoming irreplaceable at your job is a great way to secure your job, right? On the surface, it seems entirely logical that if you are the only one who can do a job, then your company HAS to keep you for that job. Sure. While there indeed are positives to being indispensable, there are some very real pitfalls as well. For those of you who buy into the irreplaceable=security formula, here are five ways to become indispensable. Use them at your own risk!



Don’t share your knowledge and skills with anyone

If you share what you know, then someone else may be able to do your job, and you could become obsolete. They may even try to help you do your job. Don’t fall for it! On the other hand, you aren’t precisely promotable, are you? If no one can do your job, then there’s very little chance that you could move up. Well played, sir.



Don’t mentor other employees in your company culture

If you make everyone else look good, then you may not look so good yourself. If word gets out that you’re some mentor that makes other employees better, you run the risk of someone noticing and trying to get you to take on more responsibility. And pay you more money. It’s probably best to avoid spreading all those goals and company values because you could end up in a different tax bracket or something. Don’t fall into this trap!



Don’t promote a team atmosphere

Your little league baseball coach was right. There is no “I” in “team.” So if “I” were you, I would just stay out of it. The more you are seen as a “team” member, the less “special” you may seem to the boss. This could weaken the illusion that you are irreplaceable. Don’t do it. Not to mention the genuine risk of again being promotable and earning a higher income because of your team-building skills. Who wants that grief?



Don’t learn new skills or think about better ways to do your job

Again, this could weaken the commonly held belief that you are the “one.” I’m sure you’re doing just fine. Maybe even adequate. Adding new skills makes the fundamental skills not so unique after all. Start talking about new and better ways to perform your job and suddenly you are in danger AGAIN of being promoted. Not to mention the fact that you might as well insult the boss to his face because he is probably the one who came up with the job description. Unless you already practice tip #1. Then you’re ok.


Don’t ask for a raise. Ever.

Nothing says indispensable like cheap labor. If I can get a “B” player for “C” pay, then I’m all in. If you ask for a raise, you could be seen as a dissatisfied employee that only cares about themselves. Could you be any less grateful? Or you could finally start getting paid what you really deserve. Do you really want to take that risk? Oh, and employees that stand up for themselves run the risk of getting noticed. Maybe you should just keep your mouth shut.



5 Ways to Get Higher Local Search Rankings for Your Business

As Google continues to promote local listings, it’s more important than ever for your local business to rank as high as possible in search results. There are plenty of advanced techniques, tips, and guidelines across the web for maximizing your local presence but you have to get the basics down first:


Get listed

If your business isn’t listed on Google, it’s not too late. You didn’t miss the boat, but you didn’t exactly catch the maiden voyage either. Either way, all you have to do to grab your free listing is click here to get the ball rolling. Make sure you list your business with the exact name and list it in the most relevant categories you can and be specific. For example, you have a greater chance of ranking high for “Brownsville Traffic Attorney” than for generic terms like “Attorney.” Make sure every detail about your business is up to date. Hours of operation, phone number, credit cards accepted, etc. Anything that might be relevant to a potential client must be current and easy to understand.


Multi-unit uniqueness

If your business has multiple locations, make it obvious, not just stuffed into a post or a search form. Each location for your business must have a unique URL for all of your offices. Not only does this help you get noticed, but you could also actually get penalized by Google for “duplicate content.” These unique pages must have exclusive content as well, preferably content the locals will find interesting and fun. You can still promote your services and products, just make sure you mix in some original material. Google has a keen eye for multiple listings, and it affects your local search rankings.


NAP time

No, not that kind of nap. Wake up. This nap refers to your business Name, Address, and Phone number (NAP)! While each URL for individual locations must have unique content, they must also have a consistent NAP. Google’s recent algorithms for localized results makes it essential to have your NAP information up to date and consistent across all your listings. Each of these listings is known as a citation. These consistent citations tell Google that your business is legitimate and dependable. Citations just make your business appear more trustworthy and reliable to potential customers.


Think local

Make sure your website features unique, local content that provides value AND uses keywords relative to your products or services. The more local content your site features, the more likely it is that your firm will show up when someone local searches for your services. If your business is in Brownsville, then you have a much better shot of showing up at the top of a local search by merely using the word “Brownsville.” Your local speeders aren’t just looking for a traffic attorney; they are looking for a traffic attorney in Brownsville! There are plenty of ways to include the localized keywords by focusing on the places and events around your community. With a little practice and creativity, you can quickly learn how to engage potential customers by talking about their community AND your business.


Rave reviews

According to a recent study from Conversion Sciences, 63% of the time, Google’s top three local listings are ones with the most reviews. So it’s important not only to have good reviews but also important to have a lot of reviews in general. Your local customer cares about reviews, and so does Google.

So how do you get these reviews? You ask for them. Check out our next week’s post on how to get reviews.



5 Benefits of Effective SEO

Search Engine Optimization, SEO, is a term that means how, and where, your company shows up when potential customers search for your service or product on the internet. And it’s not just for online businesses either. Brick-and-mortar stores can take advantage of the recent surge in local SEO trends to make their business stand out in their community. Here are five benefits of effective SEO that can help you grow your business.


Brand Awareness

Brand awareness is a simple concept: Potential customers search for products and services on digital devices, such as a laptop or cell phone. These devices use search engines that provide results. The top results are most often the ones customers click on first and more often than not, the ones where they spend their money. Effective SEO increases the chances that your company will rank higher, be seen as more of an authority and increase the chances of that potential customer clicking on your business. The more often your website shows up in, the higher rankings, the more often potential customers will click your link. They will see your content, learn about your company, and help build your brand again and again.


Website Usability

Effective SEO not only impacts how, or if, your potential customers find you, it also makes your website more accessible once they click on your link. The combination of SEO and the right keywords changes your site’s structure to create more appeal for your target customer. This dual-action of effective SEO makes it easier for customers to find your website, gain value by browsing around, and it makes it easier to find exactly what they are looking. The easier it is for customers to navigate your website, the easier it is for them to find your great content, understand your services, and make the decision to do business with you.


More Traffic

No, not the kind that makes you late for work, the kind that brings business to your website. Traffic is the holy grail of just about every online endeavor, from social media marketing to search rankings. More traffic simply means that more potential customers are exposed to your brand. Think of it like the adage about door-to-door salesmen: The more doors you knock on, the more sales you will make. More exposure = more customers


Cost Effectiveness

SEO is arguably the most cost-effective type of marketing you can use. Effective SEO helps you reach customers who are specifically looking for your services or product. That means they find your company at the very time they are ready to make a decision. That means qualified, ready-to-buy leads right on your doorstep. That means every marketing dollar you spend on SEO will be effective in growing your business.


Easy to Track Results

SEO is simple to monitor and easy to measure using (often free) analytics apps from Google and other vendors. That means less time trying to figure out if your SEO is effective and what to do if it isn’t. Ranking fluctuations, keywords used by searchers, demographic information, how people find your site, traffic trends, and more allow you to see what works, and what doesn’t.




Low Tech Marketing: 5 Old-Fashioned Strategies That Still Work

If you are a small business with a physical storefront and/or an internet presence, you probably know at least a little bit about online marketing. Social media, algorithms, keywords, SEO. The list goes on and on. It all seems to change faster than you can keep up. But most of this cutting-edge marketing is based on the proven marketing methods of generations past; it just has cooler-sounding jargon and a modern facelift. In the digitally driven business environment, it’s easy to forget those tried and true strategies that worked for the village bakery and the candlestick maker! It’s easy to forget that many successful companies were built on what may now seem like old-fashioned marketing strategies. But they worked back then, and they still do. Here are five low tech strategies that have been business marketing staples since cave dwellers sold fire and the latest club.


Customer referrals

Customers are people, and people buy from people they like and tend to tell other people. Word of mouth, recommendations, whatever you want to call it, if you take care of your customers, they will take care of you. Acknowledge and reward your customers for their referrals and they will keep sending you new customers.


Community involvement

Whether your business is on Main Street or Facebook, you are a part of a community. Giving back to the community that helps you make your living is just good business. From sponsoring a little league team to hosting online events, the more you get involved, the more you will prosper.


Always be marketing

Your customers and your future customers may know you are there, but you have to remind them over and over. Handing out business cards, offering coupons and specials, engaging in forums and other social media; the opportunities are almost infinite, and you should always be on the lookout for new ones.


Customer service

If you don’t take care of your customers and make sure they know without a doubt how much you appreciate their business, then someone else will. Excellent service will never go out of style or lose it’s impact and is one of the most inexpensive, low tech marketing tools you will ever use. From a sincere “Thank you.” to a not so profitable product replacement, your opportunities to serve your customers and show your appreciation are easy to find on a daily basis.


Always have integrity

It’s not always easy, or profitable, to do the right thing. But your customers buy from you in large part because of who you are and what you and your business stand for. Ethical business practices, fair prices, and quality products are expected and often go unnoticed. But lack of integrity will get noticed every time, and your customers will punish you by taking their business, and their money, somewhere else.



Want to know how a restaurant started from scratch in 2018? Listen to this interview



Audio-Technica Turntable

Just take those old records off the shelf…” Bob Seeger had it right. It’s time to pull out all those old records and spin them on this modern version of the turntable. The Audio-Technica Turntable uses fully automatic operation and can handle 33-1/3 or 45 RPM records just like traditional turntables. The anti-resonance die-cast aluminum platter is designed to produce clear, undistorted tunes with a variety of output options.

The belt-driven stereo turntable is a beautiful blend of old and new. You’ll find all the usual controls and adjustments just like on your old record player, but with a digital twist. This turntable can be connected using traditional wired connections to speakers, or you can connect it using Bluetooth wireless technology giving you plenty of options for listening. The built-in pre-amplifier ensures crisp, clean sound no matter what output you use.

Keep the vinyl AND cut the cord. This digital set-up lets you connect up to eight different devices like speakers, headphones, or any other Bluetooth device. Once you connect your devices, the turntable stores your connections so you can easily change from one output to another. Imagine being able to set up the turntable in one room and listen to it in another, all without the hassle of wires and cable.

So it’s time to dust off those old records on the shelf and take your ears on a nostalgic journey to a time when vinyl was king. There’s just something about the mechanics of playing a vinyl record and the unique sound that only comes from a turntable. Audio-Technica makes it easy to listen to records when you want, where you want. Whether you use wired tower speakers for window-shaking rock-and-roll or a Bluetooth set of headphones for some alone time, this turntable makes it easy to listen to your records any where you like.

Buy it for $180


Audio-Technica Bluetooth Turntable

Brian Tart is a freelance writer who enjoys telling stories with a message. Find out more at www.tartwrites.com.

Eachine Quadcopter Drone

Who doesn’t want a drone? Are they practical? (Maybe) Are they necessary? (Could be) Are they fun? (Absolutely!) Most of us know how big the drone industry has gotten and there are some pretty impressive drones out there with lots of bells and whistles. But if you’re not ready to drop several hundred dollars or more for the drone experience, read on to see why the Eachine E55 might be just right for you.

The Eachine E55 Quadcopter, weighing in at only 45 grams, is a pocket-size drone that is affordable enough for just about anyone that wants in on the fun. Small in size but big on features, this tiny quadcopter is the perfect introduction into the drone world.

  • Foldable. The foldable arms reduce the size of the drone to about 6 x 5 inches making it portable and easy to carry.
  • Altitude hold mode function. This feature provides stable flight while you learn the tips and tricks of being a drone pilot.
  • Pointing flight function. Using the compatible app, you can draw a flight plan right on your phone and the quadcopter will follow the route.
  • Wi-fi function. This function lets you use APP and APK systems to take videos and pictures with real-time transmission through your phone’s camera.
  • Remote control. With anti-interference protection, the remote provides smooth, flexible controls that will have you doing flips and rolls in no time.

It’s easy to learn how to make your quadcopter rise, fall, and hover. As you fine-tune your piloting skills, you can even do a 360-degree roll-over and other aerial acrobatics with the push of a button. So if you’ve been wanting a drone but weren’t ready to shell out a bunch of cash, this tiny little quadcopter will let you get in on the fun of piloting your own drone.

Get it for $78

Brian Tart is a freelance writer who enjoys telling stories with a message. Find out more at www.tartwrites.com.