As Google continues to promote local listings, it’s more important than ever for your local business to rank as high as possible in search results. There are plenty of advanced techniques, tips, and guidelines across the web for maximizing your local presence but you have to get the basics down first:
If your business isn’t listed on Google, it’s not too late. You didn’t miss the boat, but you didn’t exactly catch the maiden voyage either. Either way, all you have to do to grab your free listing is click here to get the ball rolling. Make sure you list your business with the exact name and list it in the most relevant categories you can and be specific. For example, you have a greater chance of ranking high for “Brownsville Traffic Attorney” than for generic terms like “Attorney.” Make sure every detail about your business is up to date. Hours of operation, phone number, credit cards accepted, etc. Anything that might be relevant to a potential client must be current and easy to understand.
If your business has multiple locations, make it obvious, not just stuffed into a post or a search form. Each location for your business must have a unique URL for all of your offices. Not only does this help you get noticed, but you could also actually get penalized by Google for “duplicate content.” These unique pages must have exclusive content as well, preferably content the locals will find interesting and fun. You can still promote your services and products, just make sure you mix in some original material. Google has a keen eye for multiple listings, and it affects your local search rankings.
No, not that kind of nap. Wake up. This nap refers to your business Name, Address, and Phone number (NAP)! While each URL for individual locations must have unique content, they must also have a consistent NAP. Google’s recent algorithms for localized results makes it essential to have your NAP information up to date and consistent across all your listings. Each of these listings is known as a citation. These consistent citations tell Google that your business is legitimate and dependable. Citations just make your business appear more trustworthy and reliable to potential customers.
Make sure your website features unique, local content that provides value AND uses keywords relative to your products or services. The more local content your site features, the more likely it is that your firm will show up when someone local searches for your services. If your business is in Brownsville, then you have a much better shot of showing up at the top of a local search by merely using the word “Brownsville.” Your local speeders aren’t just looking for a traffic attorney; they are looking for a traffic attorney in Brownsville! There are plenty of ways to include the localized keywords by focusing on the places and events around your community. With a little practice and creativity, you can quickly learn how to engage potential customers by talking about their community AND your business.
According to a recent study from Conversion Sciences, 63% of the time, Google’s top three local listings are ones with the most reviews. So it’s important not only to have good reviews but also important to have a lot of reviews in general. Your local customer cares about reviews, and so does Google.
So how do you get these reviews? You ask for them. Check out our next week’s post on how to get reviews.