Search Engine Optimization, SEO, is a term that means how, and where, your company shows up when potential customers search for your service or product on the internet. And it’s not just for online businesses either. Brick-and-mortar stores can take advantage of the recent surge in local SEO trends to make their business stand out in their community. Here are five benefits of effective SEO that can help you grow your business.
Brand awareness is a simple concept: Potential customers search for products and services on digital devices, such as a laptop or cell phone. These devices use search engines that provide results. The top results are most often the ones customers click on first and more often than not, the ones where they spend their money. Effective SEO increases the chances that your company will rank higher, be seen as more of an authority and increase the chances of that potential customer clicking on your business. The more often your website shows up in, the higher rankings, the more often potential customers will click your link. They will see your content, learn about your company, and help build your brand again and again.
Effective SEO not only impacts how, or if, your potential customers find you, it also makes your website more accessible once they click on your link. The combination of SEO and the right keywords changes your site’s structure to create more appeal for your target customer. This dual-action of effective SEO makes it easier for customers to find your website, gain value by browsing around, and it makes it easier to find exactly what they are looking. The easier it is for customers to navigate your website, the easier it is for them to find your great content, understand your services, and make the decision to do business with you.
No, not the kind that makes you late for work, the kind that brings business to your website. Traffic is the holy grail of just about every online endeavor, from social media marketing to search rankings. More traffic simply means that more potential customers are exposed to your brand. Think of it like the adage about door-to-door salesmen: The more doors you knock on, the more sales you will make. More exposure = more customers
SEO is arguably the most cost-effective type of marketing you can use. Effective SEO helps you reach customers who are specifically looking for your services or product. That means they find your company at the very time they are ready to make a decision. That means qualified, ready-to-buy leads right on your doorstep. That means every marketing dollar you spend on SEO will be effective in growing your business.
Easy to Track Results
SEO is simple to monitor and easy to measure using (often free) analytics apps from Google and other vendors. That means less time trying to figure out if your SEO is effective and what to do if it isn’t. Ranking fluctuations, keywords used by searchers, demographic information, how people find your site, traffic trends, and more allow you to see what works, and what doesn’t.