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10 Reasons Your Business Should Have a Blog

  1. A blog is a simple, easy-to-use platform for connecting with potential customers. It’s a great way to share relevant and timely information with a lot of people and let your business, and your personality, shine. It’s a direct communication channel that lets you connect on a personal level like never before.


  1. Your blog fuels search engine optimization (SEO). Search engines love recurring, valuable content and will reward you for it. The more you blog about not just your business, but your community in general, the better. With Google’s newest search engine algorithms focusing on local listings, brick-and-mortar businesses can benefit just like digital businesses.


  1. 70% of businesses who blog acquire more customers, according to a HubSpot survey.  That makes sense if you stop and think about it. People love to do business with people they “know,” and blogging is a good way for them to get to know you and your company.


  1. Your blog is the heart of all of your marketing efforts. It’s fodder for Facebook, Twitter, LinkedIn, email newsletters, e-books, etc. Your business blog can share posts that your customers will love along with your original posts.


  1. It gives your company a voice. A blog creates a place to talk about new products or services, comment on timely news topics or trends, and share things that are unique to your community. It’s also the place to let your brand’s personality show what you’re all about.


  1. Writing a blog helps you share your expertise. How else will you position yourself as a subject area expert and authority on the services or products you offer? Customers appreciate the time and trouble it takes to give them a how-to or some other type of post relative to your services or products.


  1. A blog creates a two-way conversation with customers, prospects and other businesses. It encourages interaction and comments that strengthen your ties with your audience online and right next door. Not to mention the valuable feedback that can help you improve your offerings to give your customers more of what they want.


  1. Your blog is the ultimate public relations platform. You don’t have to wait for the local paper to run a press release or some other sort of promotion. Do it yourself with your blog! Get some press! Who better to promote and talk about your products or services than you?


  1. Blogging builds confidence, relationships, and sales. Customers will come to look to you as a reliable resource for information in your industry. When they’re ready to buy, they’ll think of your company because they are already familiar with you and your business.


  1. You can tell your brand’s story. A blog is a great place to offer more insight into your company, philosophy, employees, and ideas. Tell your customers why you’re in business and how you can help them. Give them something of value, and your blog will open the door wide to more customers and more sales.